How Nonprofit Year-End Giving Campaigns Get A Lift From IP Targeting
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How Nonprofit Year-End Giving Campaigns Get A Lift From IP Targeting

July and August is the time when most nonprofit organizations begin planning their year-end direct mail campaigns. Most organizations receive up to half their annual funds between October and December and their efforts are pushed right up until the very last minute of the year. Nearly one-third of year-end donations occur in the month of December...

Posted by July 24, 2018July 17, 2019
How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?
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How Many Times is Too Many Times For a Nonprofit to Ask For a Donation?

Last week on June 15th we held a seminar in our offices for nonprofit marketers and directors entitled “How to Grow your Donor Base to Create a Monthly Giving Machine“, presented by Erica Waasdorp of A Direct Solution. One of the topics that Waasdorp touched on, was how often should you reach out to your supporters to ask...

Posted by June 20, 2017June 19, 2019
Saying Thank You The Right Way
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Saying Thank You The Right Way

Is your thank you letter meaningful and evoking an emotional response? When was the last time you picked up the phone to thank a customer for their business? If the answer to either of these questions is “I don’t know” then you might be hurting your relationship between you and your customers. Below is a...

Posted by September 15, 2014January 18, 2018
Still The One
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Still The One

Let’s face it, there is a new marketing channel popping up every month it seams like. So why are non-profits sticking to one of the oldest avenues known to marketing? It’s because, direct mail still drives the strongest response rate when asking for donations. See how NextPage helped strengthen a local non-profits’ direct mail program. Download...

Nonprofit Spotlight on Harvesters
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Nonprofit Spotlight on Harvesters

Here at NextPage we like to raise awareness of some of the great area non-profits that we partner with. Harvesters is one of those organizations. Many people in our area are familiar with Harvesters, they have a number of barrels placed in grocery stores around town and they have done an outstanding job of raising awareness about...

Read Up and Invest Time into Your Multi Channel Efforts
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Read Up and Invest Time into Your Multi Channel Efforts

Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant Contact called the Nonprofit Pulse Report. More than 57% of the 307 respondents said they needed help with social media, followed by 36% with email marketing, and 35% with their nonprofit websites. Not surprisingly, 88% of...

How to Say Thank You in a Personal, Memorable, Trackable Way
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How to Say Thank You in a Personal, Memorable, Trackable Way

Nine times out of ten, a donor receives a letter that starts with, “Thank you for your generous donation.” Because giving is an emotional response, it deserves an emotional thank you with more pep and personality than a typical, status quo thank you. Read Shannon Doolittle’s 22 Delightful Ways to Say Thank You. Here’s a sample...

Has Your Ad Agency Made These 5 Shifts to Stay with the Times?
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Has Your Ad Agency Made These 5 Shifts to Stay with the Times?

  During the Mad Men era of advertising in the 60s, an agency wouldn’t work on an account that didn’t have several million dollars in mass media spending power. Then in the 90s, an agency wouldn’t work with a client that didn’t have huge budgets to build out an integrated marketing plan that included many...

Study Shows Direct Mail Triggers 3-to-1 Donations Compared to Email
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Study Shows Direct Mail Triggers 3-to-1 Donations Compared to Email

Donors are more than three times as likely to give an online gift in response to a direct mail appeal than an “e-ppeal,” according to a national study conducted by research firm Campbell Rinker for the non-profit advising firm Dunham+Company. The study revealed that 17% of donors who gave on a charity website in 2011 said they...

Posted by July 5, 2012June 19, 2019