Tips for Writing Irresistible Direct Marketing Content: Part 2
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Tips for Writing Irresistible Direct Marketing Content: Part 2

When writing about an event or sale it is best to convey all the information in a clear and concise manner. Do not make your customers guess. Deadline: Use deadlines as calls to action. People love to procrastinate, so offer incentives for early sign up. You will also want to make the time and date of...

Personalized Marketing: What You Need to Know!
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Personalized Marketing: What You Need to Know!

Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a customer desires, but if you...

NextPage (formerly Mail Print) Expands Facilities in Kansas City, Missouri
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NextPage (formerly Mail Print) Expands Facilities in Kansas City, Missouri

NextPage, a full-service printing and direct marketing company, is nearly doubling its Kansas City, Missouri facility from 40,000 square feet to 70,000 square feet in the Hunt Midwest Subtropolis located in the northeast region of Kansas City. The expansion is designed to support the merger completed earlier this year with Graphic Services Printing and L...

Stick to Direct Marketing Principles and Increase your R.O.I.
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Stick to Direct Marketing Principles and Increase your R.O.I.

Profitability Isn’t a Guessing Game Its vital that you have a certainty in numbers through response rates and return on investment estimations when investing in a marketing strategy. You cannot calculate response rates by using the internet to send out SPAM, create advertisements, or create hash tags on Twitter. Sure, these methods of indirect marketing...

Get Your Message Across the Right Way – Print that Makes Sense
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Get Your Message Across the Right Way – Print that Makes Sense

You may be questioning your general approach to your print marketing campaigns in light of the fact that there are so many new ways consumers are being bombarded with information. Response rates of cross-media marketing campaigns are proving cross-media is not only successful but measurable meaning you can benefit from print in a traditional way...

VDP Allows Bridal Service Companies and Brides to Get Personal
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VDP Allows Bridal Service Companies and Brides to Get Personal

When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were personalized using variable data printing (VDP), with coupons or incentives such as the two free airline tickets...

Customer Experience Soars from 20,000 Feet
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Customer Experience Soars from 20,000 Feet

Air New Zealand started in the ‘70s but is not stuck in the ‘70s. It knows batch and blast emails are a thing of the past. Instead of sending generic emails about promotions, it sends automated, personalized emailsprior to, and upon return, of each of their customer’s flights. Air New Zealand transformed its entire business in...

6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn
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6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn

If your business wasn’t part of the early adopters of variable data printing, this blog post is for you. This piece will keep you far from the technical grenades that can burn you if you don’t prepare your database or file correctly for hand off to your variable partner for execution. Data First, Creative Second Start...

Keep Your Marketing Strategy Alive as B2B is Proclaimed Dead
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Keep Your Marketing Strategy Alive as B2B is Proclaimed Dead

When marketing icon Rick Segal argued B2B marketing is “dead” in his speech at a B2B conference in Berlin over a year ago, those in the industry were stunned. How could the president of the global marketing firm gyro make this statement? After all, his entire business of the past 30 years has been founded on business-to-business (B2B) marketing, a...