Where the Heart Is
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Where the Heart Is

Understanding the ins and outs of family businesses You can’t choose your family, but how does that impact the family business? Family conflict and different ideas and leadership styles all play a role. Understanding the ins and outs is crucial in how you approach them as a client. Dr. Josh Baron and Rob Lachenauer share...

Posted by February 15, 2021February 19, 2021
Where Marketing Fits Into The Small Business Mix
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Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

Posted by May 16, 2017February 22, 2021
Print Rules-How a New Survey Emphasizes the Value of Print for Small Business Owners
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Print Rules-How a New Survey Emphasizes the Value of Print for Small Business Owners

When it comes to small business marketing, print is it. According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print with their online marketing strategies. The report, which surveyed 1,000 small business owners and 2,000 consumers, also...

Posted by March 7, 2017February 22, 2021
BOOM Goes the Content
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BOOM Goes the Content

Is your company producing content? Do you have a content marketing strategy? If you answered no, you are in the minority in 2014. 94% of B2B Small Business marketers are using content marketing*. Every year people have less time and every year they have more content thrown at them.  Some would say that a content explosion is...

Creating Meaningful Relationships with Small Business
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Creating Meaningful Relationships with Small Business

This post, originally entitled B2-SmallB: APerspective, was written by Judy Rudolph Begehr, Senior Vice President of Account Planning for Gyro, and was featured in our June/July 2012 issue of Connect Magazine. B2-SmallB : A Perspective As a member of the Enterprise Council on Small Business(ECSB) for the last three years, Gyro has access to a wealth of proprietary research and has developed substantial...