Personalized Marketing: What You Need to Know!
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Personalized Marketing: What You Need to Know!

Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a customer desires, but if you...

How to Lease a Mailing List that is Solid Gold
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How to Lease a Mailing List that is Solid Gold

If you’re supplementing your existing donor database by also buying an outside list, know that there are two types of lists (1) compiled lists and (2) response lists. A compiled list is a database of names and records that have been compiled through public records such as vehicle owner registrations or mortgage loan applications. These...

8 Ways You Can Start Mining For Data
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8 Ways You Can Start Mining For Data

Have you ever felt discouraged by data? Well never again! Today’s marketing is all about reaching your target market in an effective way. Whether that is by email, direct mail or social media, you need to target your communication and personalize it to the individual through data. However, collecting and analyzing data can be so...