You waited for years to find just the right location to start your new business. Now everything is in place, your grand opening is around the corner, but how do you get the word out to everyone in the neighborhood? The solution might be Every Door Direct Mail. Every Door Direct Mail, or EDDM, is...
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US consumers ages 18 to 34 engage with brands far more extensively than their older counterparts. It’s natural to assume this generation is only susceptible to digital media. It was born and raised on the Internet....
Have you ever wondered if that important piece of mail came today but you’re stuck at the office? You’ve been waiting for a wedding invitation, or maybe your Federal tax refund? Well, wonder no more because the U.S. Postal Service has began a service called Informed Delivery that will deliver actual letter-sized, black and white digital images...
This year the USPS is upping the ante by including a scan-to-call component to its QR Code promo. This means when a prospect scans the QR Code with their smartphone that they will be connected by phone to the business that did the mailing. And that business will get a 2% postage discount, which could...
If you or your company loves Saturday postal delivery, rest easy. Saturday deliveries will continue based on a decision made April 9 by the Board of Governors of the United Postal Service. By using restrictive language in its resolution, the Board of Governors in essence have prohibited a new national delivery schedule that would have ceased Saturday...
Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now that five-day delivery has been officially announced and scheduled to start this August, what are the implications on businesses? Not as much as one might think (at first glance at least). Market research conducted by...
The holidays are the busiest time of year for the Post Office and this year was no exception. The numbers below show just how much mail travels through the USPS between Thanksgiving and Christmas. Happy Holidays everybody!
Did you know that the U.S. Postal Service is the only organization in the country that has the manpower, network and capacity to deliver mail to every residence and business in the United States? It is the mega force behind a $900 billion industry that drives commerce and connects every American. Last year alone the...
Although the US Postal Service has made some questionable moves in the past few years, I can say with certainty that their Summer QR Code promotion is one of the smartest moves they’ve made in years. And it is simple, easy to understand, and available to most types of marketing mail. Score! Any Quantity of...
DENIED: The Postal Regulatory Commission rejected a proposed postage rate increase yesterday, putting the blame for USPS’ financial shortfalls on “long-term structural problems” and not the flagging economy. In the last 24 hours, I have been inundated with requests for a blog post regarding yesterday’s decision by postal regulators to deny the request of the...
