Are You an Author Yet?
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Are You an Author Yet?

Did you ever dream of writing the next great american novel? OK maybe you haven’t set you sights quite that high but the opportunity to be an author is right in front of you. If you aren’t blogging about your business well…why not? Buyers search for information these days long before they engage a sales...

BOOM Goes the Content
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BOOM Goes the Content

Is your company producing content? Do you have a content marketing strategy? If you answered no, you are in the minority in 2014. 94% of B2B Small Business marketers are using content marketing*. Every year people have less time and every year they have more content thrown at them.  Some would say that a content explosion is...

7 Ways to measure your Content Marketing Success
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7 Ways to measure your Content Marketing Success

So your website has all this great content. But do you know if it is reaching anyone? The best way to approach any creative, analytical or research task is to ask a series of questions that are organized into key categories. The process will help you pinpoint the areas of your content strategy that are...

What the heck am I supposed to write about?
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What the heck am I supposed to write about?

Content creation is all the rage right now and for good reason. Buyers are looking for answers to their problems by searching the web for answers. Back in the day, they’d call your company and start asking questions but these days, they look for as much information as they can possibly find without talking to...

Why Marketing Artists and Marketing Scientists Need One Another
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Why Marketing Artists and Marketing Scientists Need One Another

Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee shops journaling and brainstorming about their next blog, podcast, video or creation or...

How to Produce (and Distribute) a Successful White Paper (Part II)
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How to Produce (and Distribute) a Successful White Paper (Part II)

In How to Produce a Successful White Paper (Part I) you learned about the three types of white papers, how to launch a white paper like a new product launch and how the tone should be educational so as to position your company as a thought leader. In this follow-up blog, you’ll learn the pros and cons...

How to Produce a Successful White Paper (Part I)
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How to Produce a Successful White Paper (Part I)

Used as marketing tools, these papers allow companies to help their customers solve problems. The big distinguisher and reason they are so popular is that the information is presented with an educational rather than sales twist. Facts opposed to propaganda. White papers work because buyers want to make up their own minds, do appropriate research...