Direct mail marketing campaigns are still a viable option for successful print marketing. When planning a campaign, the desired direct mail ROI needs to be determined in advance. In order to achieve the best direct mail response rates, there are some design tips you...
If you are new to working with the print industry, you might be asking the question, “What is spot color?” In offset printing, a spot color (or solid color) is any color that is generated by an ink that is printed using a single run. A premixed color of ink is applied...
Much like many other industries across the United States (and around the globe), current research shows the ongoing COVID-19 pandemic has disrupted many global industries and this includes the print industry of America. The challenges facing print manufacturing...
Effective branding helps build your reputation among the public. A powerful brand identity makes you stand out from the competition and shares the values of your business so you can attract ideal clients. Whether you have developed a professional brand (or not), your...
As a person involved in the health insurance marketing business, your brand is your business. In other words, your insurance branding is what creates the impression the public has when they think about your company. Successful insurance marketing requires you to have...
