Marketing managers at banks have a lot of responsibility when it comes to the creation, distribution, standardization and organization of marketing assets, bank collateral and online marketing. The more locations and product lines a bank has the more complex it can...
It’s no secret that people love getting things. They love them even more when those “things” are unique or exclusive. This is why branded promotional products are so powerful. There are so many options when it comes to these types of products that many businesses and...
Direct mail has consistently been one of the most successful marketing channels for businesses and organizations for decades, but with the somewhat recent development of automation tools that can be used in combination with direct mail we’re seeing an unprecedented...
As we closed the doors on another tumultuous year, 2021 brought never seen before events which had a market-wide impact on raw material, paper, transportation, supplies and services. We expect this period of rapid change to continue through 2022, as the print...
Most businesses are using direct mail as a part of their multi-channel marketing efforts. If you’re not one of them then it’s time to get started, but the fact that you’re here reading about measuring direct mail ROI leads us to believe that you’re currently sending...
