Celebrate Fitness and Support with the Groundhog Run by Ability KC and Hunt Midwest SubTropolis
Get ready to lace up your running shoes for one of Kansas City’s most beloved annual traditions—the Groundhog Run, hosted by Hunt Midwest SubTropolis in support of Ability KC. This unique event, unlike any other in the region, combines fitness, fun, and philanthropy, all while taking place in the fascinating underground network of the world’s […]
Maximizing Alumni Giving: What Colleges and Universities Need to Know
Discover how direct mail and variable data printing enhance fundraising success for colleges and universities. Learn how relationship-based strategies boost alumni engagement and giving.
MATCHMAKING: Data segmentation as a tactical tool
The disruption of the financial services industry is here. The growing presence of innovative fintech and big tech companies, increasing consumer demand for efficiency in managing finances, and the tightening of regulatory attitudes are impacting how marketers operate today. Financial institutions following best practices can effectively implement data segmentation and create more personalized and targeted […]
Direct Mail Leads to Direct Business
Despite the digital deluge, there has been a surprising resurgence of direct mail in financial marketing, highlighting its potential for higher conversion rates and deeper connections with consumers. Some key ideas to consider: • Direct Mail requires an investment over time— remember that in marketing, frequency matters. • Choose partners that understand logistics issues including […]
Branching Out – Tactics for Financial Marketers to Reach New Audiences
When David Eckerly first arrived at Personal Capital in 2018, the company was largely a direct response marketer—a tactic that had been a highly successful strategy for early growth. But as it sought to compete with larger players, it knew it would have to wade into brand advertising and other forms of unfamiliar, emotive marketing. […]
How Custom Floor Graphics Increase Retail Sales
If you are reading this article, you might not be certain that custom floor graphics can increase your overall sales. On the other hand, you could be reading this article to make sure you are correct in your belief that floor graphics or custom floor decals will increase sales at your store. No matter your […]
How To Use Marketing Automation For Insurance Agencies
Insurance agencies know the importance of creating and maintaining a connection with their clients and one of the best ways to accomplish this task is the use of marketing automation for insurance agencies at scale. Marketing automation allows insurance agencies to engage with their clients or prospects with messages that can be both personal and […]
How Much Does Direct Mail Marketing Cost?
One of the main questions we get every week is, “How much does direct mail cost?” There is not a definitive answer to this question so we are going to give you a broad answer that serves as an answer to, “How much are direct mail marketing costs?” We will give you some perspective on […]
How Do Window Graphics Strengthen & Build Brands?
Businesses have been utilizing window graphics for years to get the attention of customers, maximize sales, and build their brand. Knowing how they accomplish this task will help you use window graphics to build your brand. The first thing to know is that there are a variety of custom window graphics options and they include […]
Reduce Bank Customer Attrition with Integrated Digital Marketing
When it comes to customer loyalty, all banking institutions face the challenge of ensuring they increase their visibility across all customer types. Banks also need to deliver on new accounts and keep their existing customer relationships. In the business world, it is often said that it costs more to acquire a new customer than it […]