Print-First Omnichannel Marketing: A Framework for Faster Conversions
What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves response rates, increases credibility, and […]
The Embellishment Effect: How Print Engages the Senses
In today’s digital-first world, consumers are constantly swiping, scrolling, and tapping on glass screens. But when it comes to making a lasting impression, print still holds an edge—and embellishments like foil stamping, spot UV, and raised varnishes take that advantage even further. Kevin Abergel, president of Taktiful, recently explored this in The Embellishment Effect: The […]
The Local Advantage: Kansas City Printers Help Local Brands Win
The resurgence of print marketing is more than a trend—it’s a strategic advantage for Kansas City brands that prioritize speed, access, and accountability. While online printers may promise convenience, it’s the local printing companies in Kansas City that are delivering real results for marketers who need more than just ink on paper. By partnering with […]
Bank Marketers: Winning Gen Z with Personalization
As a bank marketer, you’re on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to invest. They seek a financial partner who understands their needs. This isn’t a hunch—it’s a data-backed reality. A […]
Why Brains Prefer Print:
Insights for Marketers
For years, marketers have debated the effectiveness of digital versus print. Digital channels are fast, measurable, and seemingly everywhere. But research continues to show one undeniable truth: our brains prefer print. A recent study led by Yu-Cin Jian, professor at the National Taiwan Normal University, adds fresh insights into why. Using eye-tracking technology to compare […]
Why Direct Mail Works in the Digital Age
Why Direct Mail Works in the Digital Age Marketers have spent the last decade shifting their budgets toward digital channels. As inboxes get full, people ignore online ads, and privacy rules become stricter, one old way of advertising is coming back strong: direct mail. According to Keypoint Intelligence’s US Digital Production Printing Application Forecast (2024–2029), […]
What Really Drives Results in Business Printing
In the business printing industry, there’s always buzz about the “latest and greatest” press. Bigger, faster, more colors, more automation—it’s exciting if you’re the one buying the machine. But here’s the reality: while printers may obsess over the specs, customers rarely do. That’s the central point of Bill Gillespie’s article, “You’re More Important Than Your […]
Videos Education’s Recruitment Strategy
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No Postage Increase in January 2026
No Postage Increase in January 2026 Great News for Direct Mail Marketers For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail to connect with their customers: […]
NextPage Becomes an ABA Diamond Partner
From data-driven direct mail campaigns to integrated print + digital solutions, we’re here to help banks grow with confidence.