MATCHMAKING: Data segmentation as a tactical tool
The disruption of the financial services industry is here. The growing presence of innovative fintech and big tech companies, increasing consumer demand for efficiency in managing finances, and the tightening of regulatory attitudes are impacting how marketers operate today. Financial institutions following best practices can effectively implement data segmentation and create more personalized and targeted […]
Direct Mail Leads to Direct Business
Despite the digital deluge, there has been a surprising resurgence of direct mail in financial marketing, highlighting its potential for higher conversion rates and deeper connections with consumers. Some key ideas to consider: • Direct Mail requires an investment over time— remember that in marketing, frequency matters. • Choose partners that understand logistics issues including […]
Branching Out – Tactics for Financial Marketers to Reach New Audiences
When David Eckerly first arrived at Personal Capital in 2018, the company was largely a direct response marketer—a tactic that had been a highly successful strategy for early growth. But as it sought to compete with larger players, it knew it would have to wade into brand advertising and other forms of unfamiliar, emotive marketing. […]
Summer Marketing Tips for Nonprofits
Summer presents a unique set of opportunities and challenges for nonprofit marketing. As routines change and many people shift into a slower pace of life, nonprofits can capitalize on this time to engage with their communities, boost awareness, and drive donations. However, the relaxed nature of summer means that traditional marketing strategies might not be […]
Are Paper Prices Going Up Again?
Industries across the board have felt the pinch of fluctuating supply costs, and the print industry is no exception. With paper prices on an upward trajectory, print buyers and marketers are facing new challenges that could significantly affect their strategies and budgets. This blog post explores the factors driving the increase in paper prices and […]
Eco-Friendly Marketing in the Financial Services Market
As environmental concerns continue to climb on global agendas, the financial services industry is increasingly recognizing the significance of adopting eco-friendly practices, not only in their operations but also in their marketing strategies. Eco-friendly marketing, which involves implementing sustainable and socially responsible marketing methods, is becoming a pivotal element for banks, insurance companies, and other […]
Why Healthcare Providers Need Omnichannel Marketing
Healthcare providers are increasingly adopting omnichannel marketing strategies to enhance patient engagement, improve service delivery, and optimize overall patient satisfaction. This approach integrates various communication channels to provide a seamless and personalized experience for patients, ranging from digital platforms to traditional in-person interactions. By leveraging omnichannel marketing, healthcare providers can meet patients where they are, […]
How to Be Eco-Friendly With Your Design
In today’s environmentally conscious market, being eco-friendly isn’t just a trend—it’s a necessity. As a forward-thinking print company, we understand the crucial role that sustainable practices play, not only in protecting our planet but also in shaping the perceptions and choices of consumers. Businesses and designers are uniquely positioned to make a significant impact through […]
What Influences Patients When Choosing a Physician?
Choosing a physician is a significant decision that patients make with careful consideration. In today’s healthcare landscape, numerous factors influence this choice, from personal recommendations to digital presence. As healthcare providers strive to stand out and connect with potential patients, understanding these influential factors is crucial. This blog post goes into detail on what sways […]
Should Nonprofit Organizations Create Their Own Publication?
When it comes to nonprofit management, the question of whether or not to create an organization’s own publication has become increasingly relevant. As nonprofits strive to elevate their visibility, engage with stakeholders, and amplify their message, the concept of having a dedicated publication presents an intriguing strategy. This blog post explores the multifaceted benefits, considerations, […]