Innovative Packaging Design Tips
Today product packaging plays a critical role in attracting consumers’ attention, generating more sales and communicating brand values. Innovative packaging not only captures interest but can also enhance the customer experience, encourage purchases, and foster brand loyalty. Whether you’re a startup or an established brand looking to revamp your packaging, here are 10 tips to […]
How to Convince Customers to Switch Banks
Right now banks are highly focused on bringing in new customers and in many cases attracting new customers involves persuading them to switch from their current bank. This can be challenging, as people tend to stick with their banks, even if they’re not fully satisfied. To convince potential customers to make the switch, banks must […]
New Essentials – Traits for marketing leaders in 2024
Obsession. Agility. Business acumen. Quick, when you think of the characteristics that define today’s financial marketers, how would you answer? Brock Pernice believes that if you are going to succeed in today’s fast-paced financial landscape where everyone is aggressively competing to offer innovative products and services tailored to a diverse consumer base, you better be […]
Types of Folding Cartons in Packaging
There are many types of folding cartons and boxes that play a big role in packaging across every industry. From consumer electronics to food products, the adaptability and efficiency of folding cartons make them a popular choice. These cartons not only provide protection and preservation to the products within but also serve as an effective […]
Revival in Print – Embracing Vintage Charm in Modern Marketing
In a recent study of the financial sector conducted by Monotype with CITE research, 49% of consumers said trust is the most important factor when choosing a financial institution. You think financial marketers aren’t listening. The same study showed that 46% of financial services marketers said creating a trustworthy brand is their primary objective. Ask […]
Crystal Balling – The Future of Financial Marketing
It’s not about the clutter, until it is. So you will excuse financial institution marketers for continuing to make content marketing the centerpiece of their engagement strategies. From where Bill Wreaks sits, while that strategy seems to overemphasize the obvious, it is the right play, just in a smarter, more calculated manner. As CEO and Chief Analyst […]
What is Greenwashing? How to Ensure Your Commercial Printing is Sustainable
In today’s environmentally conscious world, businesses are eager to demonstrate their sustainability efforts. From eco-friendly packaging to reducing carbon emissions, sustainable practices are vital to attracting and retaining customers who value environmental stewardship. However, some businesses unintentionally (or sometimes intentionally) overstate their green credentials—a practice known as greenwashing. As a commercial printing company, we recognize […]
Should Hospitals Create Patient Publications?
In the increasingly competitive and complex healthcare landscape, communication plays a critical role in ensuring that patients feel informed, supported, and empowered. One powerful communication tool that hospitals can leverage is patient publications—regularly distributed newsletters, magazines, or booklets aimed at keeping patients up-to-date on health tips, hospital services, and community initiatives. Here’s why hospitals should […]
Brochure Design Trends Every Business Should Know
Brochures remain a crucial marketing tool for businesses, providing a tangible and visually appealing way to showcase products, services, and brand values. But like all marketing materials, brochures evolve with consumer expectations and design trends. To stay relevant and impactful, businesses must align their brochures with the latest design trends. Here’s a look at some […]
3 Ways to Acquire New Banking Customers
Acquiring new customers demands creative and multi-channel marketing approaches. It’s not just about standing out with a catchy online campaign or an asset that simply looks good. Traditional methods, like direct mail and print advertising, continue to deliver significant results when done right. Here’s a deep dive into three effective ways for banks to acquire […]