The Goal is Net Zero – How Can Print Companies Help?
As shown in the title of this section, net zero emissions is an overall print industry goal as it ensures the carbon dioxide produced by humans is removed from the atmosphere via natural means or technological means. We will go into greater detail about how print companies can help achieve net zero but some of […]
Is a Higher Point Paper Thickness Considered Premium?
The paper stock that is chosen for printing marketing materials and/or magazines can have an impact on how they are received by the public. Paper thickness gives the printed item a professional look and helps it last longer. Paper weight thickness actually involves related but different paper measurements. Paper weight is calculated by the density […]
Custom Magazines for Banks – Unique Ways to Engage Customers
While many people often turn to their phones for immediate information, they also like to have a physical item that delivers the information they want at their own pace. Bank magazines provide informative and engaging articles detailing the latest news and trends in the industry of banking and finance. A banking finance magazine is an […]
How to to Make Your Direct Mail More Sustainable
The environmental impact of traditional direct mail is not something that needs to be ignored by marketers. Some of the side effects on the environment from direct mail printing include trash production, greenhouse gas emissions, and an increase in energy used for printing and postal services. In order to reduce these impacts on the environment, […]
Effective Nonprofit Marketing in the New Year
Nonprofit marketing should be ready to enter the New Year by taking advantage of the unique opportunities available that come with a new year mindset. The New Year means a fresh start for many people and one of their resolutions in the coming year might be to find a nonprofit organization to support or to […]
What Type of Direct Mail Produces the Best ROI for Healthcare Providers?
If you are searching for the answer to “What types of direct mail are best for healthcare providers?”, we want you to actually think of it in terms of “What should you do with your healthcare direct mail to produce the best results for your practice, facility or hospital?”. In this article, we will explain […]
Which Banking Services are Most Attractive to Younger Customers?
The banking industry is evolving to meet the needs of younger generations. Popular bank services of the past such as check design choices and only meeting in person with a bank employee about checking or savings options are not as important to younger bank customers. The banking services they value the most include items such […]
Direct Mail Trends for 2024
In the past few years, direct mail trends have continued to be one of the most important ways to reach the public. Overall, direct mail remains a critical channel for reaching consumers online and in the mailbox. It seems like every year brings new direct mail marketing trends and 2024 is looking to be no […]
3 Ways Printers Transformed to Be Environmentally Friendly
Environmental consciousness is one of the prime topics in the print industry as consumers say green printing techniques are very important to them when working on a project. Environmentally friendly printers are viewed positively by the public as consumers hope to help the environment while still being able to print their needed materials. Since the […]
Insurance Marketing Strategies That Work
In order to acquire new customers and gain a foothold in the marketplace, insurance marketing strategies need to speak to the financial needs of customers while also giving consumers peace of mind when it comes to protecting them. Insurance marketing campaigns should include a personalized marketing message that works to beat the competition and gain […]