Promotional Product Ideas For the Healthcare Industry
When it comes to marketing for the healthcare industry, branded healthcare promotional items can make a big impact when it comes to marketing and branding your business. The main benefits of using branded promotional products for healthcare include a growth in brand recognition, increased patient loyalty, and a higher level of customer service. Healthcare businesses […]
3 Successful Marketing Ideas for Community Banks & Credit Unions
Banking as a member of credit unions and community banks is an ideal option for the average consumer because they often provide many of the same products offered by larger traditional banks at a lower rate. However, you still need to get consumers in the door of your community bank or credit union so they […]
Solving 3 Challenges for Marketing Financial Services
The main challenges involved in marketing financial services remain unique to that particular industry. Some of the main challenges of financial institutions marketing include evolving technology, a generational shift, and a lack of consumer trust. These are just a few of the challenges that are prevalent throughout the financial services landscape. While these challenges might […]
Benefits of Automating Your Direct Mail Advertising
Successful marketing programs require many small tasks being performed correctly every day. Marketing automation builds your communication platform by creating a constant, regular communication channel that can be accessed by your members. This ongoing communication stream allows your organization to expand its mission statement and deliver an enhanced and excellent member experience. Direct mail automation […]
Large, Wide or Small Format Print: Which is Right For You?
While you might view different sizes of printed materials on a daily basis, you might not know the difference between the various types of printing. The differences between large format printing, wide format printing, and other printing sizes can be seen on billboards, flyers, yard signs, business signage, and other ads you pass each week.
Why Should Banks Outsource Statement Printing and Mailing?
One of the major benefits of bank statement outsourcing is the reduction of your overhead costs. For many businesses, labor costs are the biggest expense they have on an annual basis. The cost of in-house employees includes the wages you pay them along with various benefits such as health insurance, paid time off, and contributing […]
Market Update – Fourth Quarter 2022: Where is The Print Industry Heading?
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.19.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Sitting down to write a Quarterly Update can be challenging. My goal is to provide you information that is worthy of your time and attention. This update will provide a mix that will […]
Banking: What Does The Future Look Like?
Mid-size banks have been undergoing a transformation in their industry since the year 2020. These banks will need to adapt to new technology in order to keep up with the latest changes as well as invent offerings that attract new customers and retain current bank members. With new bank marketing methods being used since the […]
5 Financial Marketing Strategies Banks are Using to Stand Out
In the past, bank marketing campaigns used to primarily revolve around awarding a toaster or some other appliance to new account holders. Of course, this type of giveaway happened before modern financial marketing regulations gave banks the opportunity to be more competitive with offers such as earning interest on checking accounts and using a print […]
2023 Brand Awareness Trends
It’s a fact that consumers interact with brands on a daily basis. Thanks to evolving technology, the Internet is carried in the pockets of the public no matter where they go. This makes it easier than ever to reach customers and increase your branding among the public. However, this can also pose a problem for […]