by Jennifer Turgeon | Feb 20, 2025 | NON PROFIT
Maximizing Your Nonprofit’s Impact with USPS 2025 Mailing Promotions and Incentives For nonprofit organizations, direct mail remains one of the most effective channels for donor engagement and fundraising. However, postage costs can add up quickly, making it... 
by Jennifer Turgeon | Feb 18, 2025 | PERSONALIZATION, PRINT, Uncategorized
Print Marketing: Balancing Personalization for Success As marketing has evolved, personalization has emerged as a key advantage for businesses aiming to connect with their audience. The ability to tailor messages to individual customers creates opportunities... by Jennifer Turgeon | Jan 31, 2025 | Marketing
Using Print in Your Growth Marketing Strategy Studies show that 70% of consumers feel more connected to brands that combine digital and physical touchpoints. Incorporating print into your growth marketing strategy can help your business stand out in a crowded digital... by Jennifer Turgeon | Jan 24, 2025 | FINANCIAL SERVICES
Does Hyper-personalized Marketing Work for Banks? Have you ever opened an email or app notification from your bank and been amazed at how perfectly it aligns with your needs at that moment? Perhaps it was an offer for a home loan just as you were browsing listings or... by Jennifer Turgeon | Jan 23, 2025 | DIRECT MAIL
6 Direct Mail Marketing Best Practices for Concept to Conversion Recent studies show that response rates to direct mail are five to nine times higher than email. About 42% of people scan or read the mail they receive. When following direct mail marketing best...
