Don’t Forget Marketers: No Postage Increase in January 2026
For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail to connect with their customers. On September 24, 2025, Postmaster General David Steiner confirmed that there will […]
Bank Marketers: Target the Intent, Not the History
What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves response rates, increases credibility, and […]
The Bank Marketer’s Secret Weapon: Why Direct Mail Still Wins
Why do banks still use direct mail marketing? Banks continue to use direct mail marketing because it builds trust, reaches households directly, and produces higher response rates than many digital channels. When combined with data targeting, personalization, and digital follow-ups, direct mail becomes a powerful omnichannel marketing tool that improves customer engagement and campaign ROI. […]
Identity Resolution: What Marketers Need to Know
Modern identity resolution connects online behavior—such as cookies, website activity, and device signals—with verified household and identity data. The result is a more complete view of an audience that marketers can activate across digital advertising, direct mail, and omnichannel campaigns. As privacy regulations evolve and browsers continue limiting traditional tracking methods, marketers must rethink how […]
VDP Technical Design & Prepress: A Guide for the Non-Print Marketer
Variable Data Printing (VDP) gives marketers the power to deliver truly personalized print at scale — but successful personalization starts long before ink ever hits paper. From template structure to data formatting and rule-based logic, strong technical design and prepress workflows ensure every variable element renders accurately and consistently. When executed properly, VDP becomes the […]