by Jennifer Turgeon | Jan 22, 2025 | DIRECT MAIL
Warning Signs of Underperforming Direct Mail Campaigns: What to Look For Building a sustainable mail program requires marketers to identify when their strategy is no longer working. Bad direct mail programs bleed resources and yield decreasing returns. In this... by Jennifer Turgeon | Jan 17, 2025 | Marketing
Packaging influences your buying decisions, from the eco-friendly feel of a recycled box to the sleek, minimalistic design of luxury items. Packaging is no longer just about protecting products, it’s a powerful tool for branding, sustainability, and consumer... by Jennifer Turgeon | Jan 14, 2025 | DIRECT MAIL
Designing Direct Mail Pieces That Stand Out in the Mailbox In today’s digital age, mailboxes are not as cluttered as they used to be, but competition for attention is fierce. With fewer pieces arriving daily, designing direct mail pieces have to make an... by Jennifer Turgeon | Jan 14, 2025 | Uncategorized
The Power of Print in Creating Your Brand In this digital age, it is easy to overlook the power of print in creating your brand, but that does not mean print is not a powerful tool in the marketing arsenal. Using commercial print in your marketing can help to elevate... by Jennifer Turgeon | Jan 10, 2025 | FINANCIAL SERVICES
Have you ever wondered if your bank’s direct mail campaigns are truly reaching the right audience or delivering measurable results? Direct mail remains a powerful marketing tool for banks, helping to build trust and communicate important offerings. However, without...
