by Joel | Apr 26, 2017 | DIRECT MAIL, PERSONALIZED URLS, QR CODES
QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don’t even need to download an app to scan them anymore,...
by | Apr 11, 2017 | DIRECT MAIL, DIRECT MARKETING, MARKETING ROI
There is one thing marketing professionals all agree on when it comes to the best way of tracking direct mail response rates to measure your marketing success? There isn’t one. The ‘best’ way to measure your direct marketing campaign success is not the same for any...
by | Mar 13, 2017 | DIRECT MAIL, DIRECT MARKETING, SOCIAL MARKETING
The following is an article on the USPS Delivers website, where you can find great marketing resources including white papers and articles relating to direct mail, omni-channel campaigns, big data, personalization and more. Social media and direct marketing exist in...
by Joel | Feb 27, 2017 | DIRECT MAIL
Last night’s Best Picture award presentation at the Academy Awards was cringe-worthy after finding out the first winner announced, La La Land, didn’t actually win, and due to an envelope snafu, the real winner was Moonlight. PricewaterhouseCoopers, the accounting firm...
by | Feb 16, 2017 | Blog, DATABASE MARKETING, DIRECT MAIL
There are a lot of theories about what makes a direct mail piece stand out from the crowd – the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will...
by Joel | Feb 7, 2017 | Blog, DIRECT MAIL, DIRECT MARKETING
The wisdom from Robert Fulghum’s All I Really Need To Know I Learned In Kindergarten may be a new treasure to some—but it is worth sharing (see – I already have the first rule down): Share everything. Play fair. Don’t hit...