The NextPage Team Continues to Grow!
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The NextPage Team Continues to Grow!

The NextPage team continues to grow with the additions of Lori Wiesner and Cheryl Myers. Lori Wiesner Lori was destined to work in the print industry. After attending a Graphic Arts program in high school, and graduating from the University of Central Missouri with a degree in Commercial Art, she began her career as a...

Posted by August 22, 2019September 9, 2019
Marketing Success with Large Format Printing
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Marketing Success with Large Format Printing

Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The biggest challenge for most marketing strategies is to continually, find new and innovative ways to do this. One of the most powerful tools marketers have at their disposal...

Posted by August 15, 2019August 15, 2019
Building impressions while building your brands
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Building impressions while building your brands

By Scott Franko We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the principles of branding beyond a name and logo by applying them to five key components that lead to building a more successful brand. As you build your impressions, it is a...

Posted by July 31, 2019July 31, 2019
NextPage Welcomes David Niemi to the Team
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NextPage Welcomes David Niemi to the Team

David Niemi’s printing career began at his uncle’s bindery, in Hawaii. After two years of learning trimming, folding, and stitching, he returned to Kansas City and went on to work for several printing companies. Over the course of his career, he would go on to work in the bindery department, shipping, customer service and sales....

Posted by May 15, 2019June 5, 2019
5 Ways to Personalize the Customer Journey
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5 Ways to Personalize the Customer Journey

Let’s face it—today’s consumers are in the driver’s seat. They choose the brands and experiences. That’s why more brands are getting personal today. By creating human-centered experiences, and making them work, you can drive your consumers from their device-dominated existences to engaging with your brand. Here, Anne Houghton, VP-Creative, North America at Freeman, outlines five...

Posted by November 1, 2018June 19, 2019
Report Shows Marketers are Taking a Deeper Dive into Personas
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Report Shows Marketers are Taking a Deeper Dive into Personas

As content marketing continues to become more integrated into their brands, today’s marketers are taking more time to assess and reassess buyer personas and overall brand positioning. According to PAN Communications’ “2018 Content Fitness Report,” content marketing remains among the top priority for marketers, with 60.23 percent, listing it as one of its leading budget...

Posted by October 31, 2018June 19, 2019
How Zappos Built Their Business by Building Relationships
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How Zappos Built Their Business by Building Relationships

Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average amount of time on the phone with customers with the goal of not...

Posted by October 31, 2018June 19, 2019
How to Increase Engagement with Multi-Channel Marketing
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How to Increase Engagement with Multi-Channel Marketing

On October 25th, we held a Lunch and Learn seminar in our offices entitled Maximizing Your Multi-Channel Marketing Experience, presented by NextPage CEO, Gina Danner. In the seminar Danner discussed what it takes to put together an effective multi-channel campaign, including choosing the right channels and making sure they integrate together properly to achieve optimum results. One...

Posted by October 30, 2018June 20, 2019
Is Augmented Reality the Future of Direct Mail?
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Is Augmented Reality the Future of Direct Mail?

Here at NextPage we are constantly looking for ways for our customers to get more from their direct mail campaigns.  Whether it’s a new textured stock or coating, adding an IP Targeting or Informed Delivery campaign, or using a Shape-Cut envelope.  A relatively new development in direct mail enhancement that is gaining significant traction is...

Posted by October 23, 2018October 23, 2018
Will Clickable Paper Replace QR Codes?
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Will Clickable Paper Replace QR Codes?

Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allows linking to a URL when used with an imaging device, have filled that gap for the last decade or so, but...

Posted by October 2, 2018October 2, 2018