You Need These 6 Parts for the Inbound Marketing Machine to Work
Post

You Need These 6 Parts for the Inbound Marketing Machine to Work

I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove one part, it can’t deliver at a peak performance level and may quit working altogether. You must...

7 Ways to Track the Response Rate of Direct Mail
Post

7 Ways to Track the Response Rate of Direct Mail

The one thing marketing professionals all agree on when it comes to the best way to measure marketing success?  There isn’t one.  The ‘best’ way to measure your direct marketing campaign success is not the same for any two clients or companies.  The ‘best’ way to measure your success is to know what your success...

6 Things To Look For When Choosing A Vehicle Wrap Installer
Post

6 Things To Look For When Choosing A Vehicle Wrap Installer

You’ve probably noticed these days that more fleet vehicles like service vans, trucks and cars are being wrapped with eye-catching graphics. Vehicle wraps have become more common and utilized, because the technology to create the wraps offers more options and efficiencies than ever. The result; better looking wraps with an affordable price point.But wrapping a vehicle...

119 Reasons Why Email Is Still a Marketing Juggernaut
Post

119 Reasons Why Email Is Still a Marketing Juggernaut

In 2009, the Wall Street Journal’s Jessica E. Vascellaro stated that “email has had a good run as king of communications. But It’s reign is over.”  She assumed like others that services like Facebook, Twitter, Slack, Snapchat, instant messaging and texting would render it obsolete. But in 2017, email is here to stay, and is stronger than ever. Here’s...

5 Best Practices to Ensure Multi-Channel Marketing Success
Post

5 Best Practices to Ensure Multi-Channel Marketing Success

There was a time not too long ago when you only needed a few outlets to be able to reach the consumer; a television spot, an ad in the daily newspaper, perhaps a billboard. But in today’s digital and interconnected era there are many ways to grab the attention of the consumer: websites, email, blogs, direct...

Welcome Our New 24,250 lb. Bundle of Joy
Post

Welcome Our New 24,250 lb. Bundle of Joy

We usually aren’t the type to toot our horn on things we’ve done or advances we’ve made, but we think this is pretty cool. We added to our family of state-of-the-art presses the HP Indigo 12000 Digital Press, and we’re excited about the new opportunities this offers our customers. First of all the digital press...

5 Reasons Why Inbound Marketing is Worth The Effort
Post

5 Reasons Why Inbound Marketing is Worth The Effort

For those not familiar with inbound marketing, basically you are creating digital content, such as blogs, ebooks and social media, that speaks specifically to the audience or “personas” that you want to reach. This content answers questions, or provides solutions to problems via query results from a search engine. By giving solutions, these interested parties are...

How to Seamlessly Merge Social Media and Direct Mail
Post

How to Seamlessly Merge Social Media and Direct Mail

The following is an article on the USPS Delivers website, where you can find great marketing resources including white papers and articles relating to direct mail, omni-channel campaigns, big data, personalization and more. Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy....