The Envelope – More Important than Ever:  What an Academy Awards fail means for your direct mail
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The Envelope – More Important than Ever: What an Academy Awards fail means for your direct mail

Last night’s Best Picture award presentation at the Academy Awards was cringe-worthy after finding out the first winner announced, La La Land, didn’t actually win, and due to an envelope snafu, the real winner was Moonlight. PricewaterhouseCoopers, the accounting firm responsible for the tabulation of the Oscar ballots and the envelopes announcing the winners, apologized in...

Three Attributes of Direct Mail Data You Have to Get Right
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Three Attributes of Direct Mail Data You Have to Get Right

There are a lot of theories about what makes a direct mail piece stand out from the crowd – the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will make your direct mail project...

5 Reasons Why Vehicle Wraps are a Smart Investment
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5 Reasons Why Vehicle Wraps are a Smart Investment

Sometimes the solution to how to uniquely brand and promote your company is as close as your parking lot. Your car, service van or delivery truck can be a billboard on wheels with a vehicle wrap, displaying your message in bright, vibrant colors and graphics. And the best part is you don’t have to pay...

5 Benefits of Incorporating a Multi-Channel Marketing Program
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5 Benefits of Incorporating a Multi-Channel Marketing Program

                        According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Incorporating a multi-channel marketing program can greatly enhance your chances of success, and here are...

Use these 3 Marketing Channels Together for Increased Conversions
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Use these 3 Marketing Channels Together for Increased Conversions

                The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly applies for these three marketing channels. As marketing channels become more refined in...

5 Secrets to Organizing a Successful Direct Mail Project
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5 Secrets to Organizing a Successful Direct Mail Project

                          A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these campaigns, we have...

Why the first visit to your website is the most important
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Why the first visit to your website is the most important

              Companies with lead generation websites can be rather complacent, figuring that eventually, after enough visits, a user will convert by phoning in or submitting a contact form. This may have been the case about 10 years ago, but with online search giving the buyer the advantage in the...

Why you need a Marketing Communications Portal to ensure brand consistency
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Why you need a Marketing Communications Portal to ensure brand consistency

You’ve finally pulled the trigger. You’re growing your business and are adding a new location. You have all the bases covered; you did the market research, you found just the right spot, you have the funding, and you’ve hired the right people. You are good to go, right? One item sometimes overlooked is keeping your...