5 Ways to Personalize the Customer Journey
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5 Ways to Personalize the Customer Journey

Let’s face it—today’s consumers are in the driver’s seat. They choose the brands and experiences. That’s why more brands are getting personal today. By creating human-centered experiences, and making them work, you can drive your consumers from their device-dominated existences to engaging with your brand. Here, Anne Houghton, VP-Creative, North America at Freeman, outlines five...

Report Shows Marketers are Taking a Deeper Dive into Personas
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Report Shows Marketers are Taking a Deeper Dive into Personas

As content marketing continues to become more integrated into their brands, today’s marketers are taking more time to assess and reassess buyer personas and overall brand positioning. According to PAN Communications’ “2018 Content Fitness Report,” content marketing remains among the top priority for marketers, with 60.23 percent listing it as one of its leading budget...

How Zappos Built Their Business by Building Relationships
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How Zappos Built Their Business by Building Relationships

Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average amount of time on the phone with customers with the goal of not...

How to Increase Engagement with Multi-Channel Marketing
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How to Increase Engagement with Multi-Channel Marketing

On October 25th, we held a Lunch and Learn seminar in our offices entitled Maximizing Your Multi-Channel Marketing Experience, presented by NextPage CEO, Gina Danner. In the seminar Danner discussed what it takes to put together an effective multi-channel campaign, including choosing the right channels and making sure they integrate together properly to achieve optimum results. One...

Is Augmented Reality the Future of Direct Mail?
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Is Augmented Reality the Future of Direct Mail?

Here at NextPage we are constantly looking for ways for our customers to get more from their direct mail campaigns.  Whether it’s a new textured stock or coating, adding an IP Targeting or Informed Delivery campaign, or using a Shape-Cut envelope.  A relatively new development in direct mail enhancement that is gaining significant traction is...

Will Clickable Paper Replace QR Codes?
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Will Clickable Paper Replace QR Codes?

Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allows linking to a URL when used with an imaging device, have filled that gap for the last decade or so, but...

How Nonprofit Year-End Giving Campaigns Get A Lift From IP Targeting
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How Nonprofit Year-End Giving Campaigns Get A Lift From IP Targeting

July and August is the time when most nonprofit organizations begin planning their year-end direct mail campaigns. Most organizations receive up to half their annual funds between October and December and their efforts are pushed right up until the very last minute of the year. Nearly one-third of year-end donations occur in the month of December...