by NextPage | Jul 10, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
Postcards came into existence in 1840 when people were looking for an easier way to send quick notes. It wasn’t until 1869 that they actually escaped being enclosed in an envelope and advanced to stand alone, stamped postal pieces. Flash forward a couple hundred plus...
by NextPage | Jun 27, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
A trade association for hunting enthusiasts and gun manufacturers is helping states ramp up license renewals through direct mail and social media. The National Shooting Sports Foundation (NSSF) gave the New York State Department of Environmental Conservation a $35,000...
by NextPage | Jun 12, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
Health clubs have withstood tough economic times. Since 1992 the number of health clubs has increased 40 percent and membership has grown by almost 60 percent from 20.8 million to 32.8 million, according to a Trends Report published by the International Health,...
by NextPage | Jun 5, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
The 1980s Australian band, INXS (pronounced “in excess”) has yet to retire though critics plea that they reconsider. The band’s name summarizes the excesses of that period, which include plenty of waste in the marketing industry — mass mailings, print overruns,...
by NextPage | Apr 24, 2012 | Blog, DATABASE MARKETING, DIRECT MARKETING, HEALTHCARE
Airport security guards are warned not to violate civil rights by profiling passengers. Human Resource recruiters are under watch by the EEOC, so they don’t racially profile candidates. And police officers are under constant watchdog scrutiny to prevent future...
by NextPage | Apr 17, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
Today reality isn’t always wysiwyg (what you see is what you get). We have reality, virtual reality, alternate reality, digital reality and now augmented reality. This great new tool may be on the way to helping marketers get their clients to experience a new level...