by NextPage | Apr 10, 2012 | Blog, DIRECT MARKETING, VARIABLE DATA PRINTING
Like a dedicated Olympian, we trained, we performed, and we took home two Gold and one Silver awards this March in the Kansas City Direct Marketing Association’s equivalent to the Olympics – The Ambit Awards. (Ambit stands for AMBITious Achievement.) Our fingers...
by NextPage | Mar 13, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
In the 1988 baseball movie Bull Durham, Crash (Kevin Costner) mentors Nuke (Tim Robbins) about what clichés to recite to the media after a big win. Though not the brightest bull in the pin, Nuke, executes beautifully upon pitching his first no-run win in the majors by...
by NextPage | Mar 6, 2012 | Blog, DIRECT MARKETING, PERSONALIZED URLS
If we’ve learned anything in the past few years, it’s to give away information to nurture relationships. E-books, whitepapers, and reports have become a standard carrot on blog and website menus. Any successful company has a content-rich digital presence with a highly...
by NextPage | Feb 21, 2012 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING AUTOMATION
While quantum physics deals with discrete, indivisible units of energy called quanta, marketing programs deal with concrete, divisible units of measurements called metrics. It’s a rabbit hole all folks in marketing need to know how to go down to pull out what they...
by NextPage | Feb 14, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
Want to start the New Year with a spike in business, web traffic, or sales? You can unequivocally without fail by mailing postcards. Do it now by following some simple guidelines and you can generate all the sales leads you want. In today’s high tech world where...
by NextPage | Feb 7, 2012 | Blog, DIRECT MARKETING, MARKETING AUTOMATION
Trigger marketing is more about being a good dance partner rather than the dance invitation graphic designer. You have to get on the floor with the prospect and be a good follower so you can react when they decide to twirl or dip (i.e. pick up the phone, swipe their...