The paper stock that is chosen for printing marketing materials and/or magazines can have an impact on how they are received by the public. Paper thickness gives the printed item a professional look and helps it last longer. Paper weight thickness actually involves...
In the past few years, direct mail trends have continued to be one of the most important ways to reach the public. Overall, direct mail remains a critical channel for reaching consumers online and in the mailbox. It seems like every year brings new direct mail...
One of the hottest topics in the world of marketing is the impact on the growing number of women in the industry. One of the reasons it is such a popular topic is that it has been shown that marketing initiatives led by women, as well as their agencies and...
When you think about the products you are selling, you likely think about the quality of the product. When you think about designing a marketing message such as a billboard, you probably think about the text and graphics included in the final product. One factor you...
Health insurance is a unique topic that needs to be addressed in a way that benefits both the health insurance company and the new or existing patient & insured individual. Health insurance direct mail should address the needs and concerns of the insured while...
A sell sheet is still an important business document and the sell sheet design has evolved with the times. These days, a product sell sheet can be shared in multiple ways including an actual physical sell sheet, via email, or viewed online where all parties can make...
