Are Paper Prices Going Up Again?
Industries across the board have felt the pinch of fluctuating supply costs, and the print industry is no exception. With paper prices on an upward trajectory, print buyers and marketers are facing new challenges that could significantly affect their strategies and...
What Questions Should A Marketing Agency Ask A Print Company?
The collaboration between marketing agencies and print companies plays a critical role in creating a smooth and long lasting operation. Ensuring a smooth and successful partnership requires marketing agencies to ask the right questions before embarking on projects....
Is a Higher Point Paper Thickness Considered Premium?
The paper stock that is chosen for printing marketing materials and/or magazines can have an impact on how they are received by the public. Paper thickness gives the printed item a professional look and helps it last longer. Paper weight thickness actually involves...
Direct Mail Trends for 2024
In the past few years, direct mail trends have continued to be one of the most important ways to reach the public. Overall, direct mail remains a critical channel for reaching consumers online and in the mailbox. It seems like every year brings new direct mail...