by Jennifer Turgeon | May 30, 2024 | Marketing
Summer presents a unique set of opportunities and challenges for nonprofit marketing. As routines change and many people shift into a slower pace of life, nonprofits can capitalize on this time to engage with their communities, boost awareness, and drive donations.... by Jennifer Turgeon | May 20, 2024 | Marketing
Industries across the board have felt the pinch of fluctuating supply costs, and the print industry is no exception. With paper prices on an upward trajectory, print buyers and marketers are facing new challenges that could significantly affect their strategies and... by Jennifer Turgeon | Mar 15, 2024 | Marketing
The collaboration between marketing agencies and print companies plays a critical role in creating a smooth and long lasting operation. Ensuring a smooth and successful partnership requires marketing agencies to ask the right questions before embarking on projects.... by Jennifer Turgeon | Jan 15, 2024 | Marketing
The paper stock that is chosen for printing marketing materials and/or magazines can have an impact on how they are received by the public. Paper thickness gives the printed item a professional look and helps it last longer. Paper weight thickness actually involves... by Jennifer Turgeon | Nov 30, 2023 | Marketing
In the past few years, direct mail trends have continued to be one of the most important ways to reach the public. Overall, direct mail remains a critical channel for reaching consumers online and in the mailbox. It seems like every year brings new direct mail... by Jennifer Turgeon | Oct 26, 2023 | Marketing
One of the hottest topics in the world of marketing is the impact on the growing number of women in the industry. One of the reasons it is such a popular topic is that it has been shown that marketing initiatives led by women, as well as their agencies and...
