Habitat for Humanity of Kansas City and NextPage Achieve 270% Lift
The Challenge Increase Donations, Maximize CTR Habitat KC wanted to increase their donations over the 2021 benchmark end-of-year appeal campaign. In addition, they sought a better understanding of why the high click-through rate (CTR) experienced with direct mail and cookieless IP Targeting ads did not yield more conversions. The Solution Implement Strategic Changes In collaboration […]
DIRECT MAIL DELIVERS 17% ENGAGEMENT RATE RESULTING IN $11MM TOTAL SAVINGS
The Challenge How to Reach Select Members with Sensitive Information While Building Trust This data-driven software company helps employers, health plans, and its members reduce prescription drug costs through an unmatched combination of clinical technology, proactive member engagement, and concierge support. With pharmacy spend commonly being the largest driver of cost for any health plan, […]
ENTERPRISE COST SAVINGS EXCEEDS $1M WITH OFFSITE VENDOR CONSOLIDATION
A large United States not-for-profit health insurance provider, with more than one million members, has some of the most complex and wide-ranging printing and communication needs. In the age of the ACA, both healthcare providers and health insurance companies are under tremendous pressure to do more with less. To help address some of these challenges, […]
Maximizing Impact of Non-Profit Annual Appeals with Direct Mail and Digital
Founded in 1971, Operation Breakthrough has grown into one of the largest and most effective non-profit organizations in Kansas City, serving over 400 children daily and providing essential services to families in need. With a mission to break the cycle of poverty through education and support, the organization relies on donations to fund its programs […]
MEDICARE SALES LEADS WITH DATA AND DIRECT MAIL
Identifying potential clients approaching their 65th birthday is a critical component for any successful Medicare Advantage marketing strategy. The challenge lies not only in generating a steady stream of these ‘turning 65’ leads but also in clearly communicating the benefits of your product, which may not be immediately apparent to them. THE CHALLENGE Developing a […]
Eco-Friendly Packaging for FreshBliss
