Change Your Perspective and Change Your World Part 2
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Change Your Perspective and Change Your World Part 2

At NextPage, we love data, and we think Big Data rocks. For a lot of our customer sometimes the size of those rocks can seem a little crushing. The amount of data we are collecting these days can be overwhelming. In Part 1 of this series, we discussed creating objectives, defining what you are trying to...

Are You an Author Yet?
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Are You an Author Yet?

Did you ever dream of writing the next great american novel? OK maybe you haven’t set you sights quite that high but the opportunity to be an author is right in front of you. If you aren’t blogging about your business well…why not? Buyers search for information these days long before they engage a sales...

Why Lead Nurturing Is Mission Critical
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Why Lead Nurturing Is Mission Critical

As we have mentioned many times in previous posts, buyers today spend a great deal of time doing online research. This practice often brings them to the attention of a company’s sales and marketing teams long before they are ready to make a buying decision. B2B buyers often work on extended buying cycles; they may...

Marketing Automation is Marketing Intelligence
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Marketing Automation is Marketing Intelligence

Our last post mentioned Marketing Automation and what a great tool this emerging technology is for today’s marketers. Today’s post goes into more detail about the why and how behind the technology. These days, the buying process starts at a computer. The buyer searches for a product or service online. They quickly find web sites, landing pages,...

VDP, Changing the Design of Direct Marketing
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VDP, Changing the Design of Direct Marketing

The evolution of variable data printing (VDP) has significantly changed the landscape for the designers of direct marketing pieces. No longer are they forced to craft pieces that will appeal to a broad range of potential clients and hope for the best. Instead, they can utilize data captured from emails, web pages, surveys, phone calls...

Are You Using Digital Disruption to Move Your Business Forward?
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Are You Using Digital Disruption to Move Your Business Forward?

In his new book Digital Disruption, James McQuivey, a Forrester principal analyst, explains that technological advances are creating opportunities for more people to meet more customer needs than ever before at lower costs– and that is the essence of digital disruption. While some businesses have been digitally disrupted, the ones listed below have been completely transformed...

Retire Your 1980s Marketing Practices Along Side Your INXS Album
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Retire Your 1980s Marketing Practices Along Side Your INXS Album

The 1980s Australian band, INXS (pronounced “in excess”) has yet to retire though critics plea that they reconsider.  The band’s name summarizes the excesses of that period, which include plenty of waste in the marketing industry — mass mailings, print overruns, static, soon-to-be-tossed collateral pieces, and one-way, non-triggered communication. The spoilage and fallout of living to extremes...

Posted by June 5, 2012February 8, 2021
How to Project Your Business as a Giant with Two Marketing Technologies
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How to Project Your Business as a Giant with Two Marketing Technologies

The Land of the Giants was a 1970 television show about a space ship that gets lost passing through a strange cloud and lands on an alternate Earth-type planet where the inhabitants are 12 times the size of its passengers. The show tapped the common conflict between the underdog and the giants (or corporate goliaths)...

Posted by March 20, 2012January 18, 2018
I’m Just Happy to Make a Contribution
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I’m Just Happy to Make a Contribution

In the 1988 baseball movie Bull Durham, Crash (Kevin Costner) mentors Nuke (Tim Robbins) about what clichés to recite to the media after a big win. Though not the brightest bull in the pin, Nuke, executes beautifully upon pitching his first no-run win in the majors by saying, “I’m just happy to make a contribution and...

Posted by March 13, 2012May 29, 2019