When to Choose Large Format Printing
In today’s crowded marketplace, standing out is half the battle—and sometimes, bigger really is better. Whether you’re gearing up for a trade show, promoting a seasonal sale, or launching a new location, large format printing helps your brand stand tall, bold, and unforgettable.
Direct Mail Strategies to Enhance Enrollment during Open Enrollment Periods
The open enrollment period is the most critical time for health insurance providers. It stands as a particular window through which it can gain new members, retain those it has, and make people take positive actions.
Variable Data Printing: Improving Member Communication
In the competitive world of health insurance, effective communication is the way to build trust, improve member satisfaction, and drive engagement. Yet, many providers struggle to deliver personalized messages that resonate with their members.
You’ve (Still) Got Mail
Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct mail reported the most significant gains in overall effectiveness when it comes to reaching the target […]
How to Increase Direct Mail Responses with Variable Data Printing
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have […]
5 Myths About Millennials and Mail
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US consumers ages 18 to 34 engage with brands far more extensively than their older counterparts. It’s natural to assume this generation is only susceptible to digital media. It was born and raised on the Internet. […]
How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]
Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the equipment to make them. We have a set of pre-approved shapes […]
5 Reasons Why QR Codes Are Still Relevant and Important
QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don’t even need to download an app to scan them anymore, you can do it directly through the […]
Print + Mobile Codes
Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Several new technologies have emerged over the past few years to make print more interactive. Specifically, mobile has become a major player in […]
Multi-Channel Success Could be Easy as 1-2-3
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story that involves 3 of the standard channels, phone, email and direct mail. In “SNAP Selling,” […]