Don’t Forget Marketers: No Postage Increase in January 2026
For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail to connect with their customers. On September 24, 2025, Postmaster General David Steiner confirmed that there will […]
Bank Marketers: Target the Intent, Not the History
What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves response rates, increases credibility, and […]
Print-First Omnichannel Marketing: A Framework for Faster Conversions
What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves response rates, increases credibility, and […]
The Bank Marketer’s Secret Weapon: Why Direct Mail Still Wins
Why do banks still use direct mail marketing? Banks continue to use direct mail marketing because it builds trust, reaches households directly, and produces higher response rates than many digital channels. When combined with data targeting, personalization, and digital follow-ups, direct mail becomes a powerful omnichannel marketing tool that improves customer engagement and campaign ROI. […]
When to Choose Large Format Printing
In today’s crowded marketplace, standing out is half the battle—and sometimes, bigger really is better. Whether you’re gearing up for a trade show, promoting a seasonal sale, or launching a new location, large format printing helps your brand stand tall, bold, and unforgettable.
Direct Mail Strategies to Enhance Enrollment during Open Enrollment Periods
The open enrollment period is the most critical time for health insurance providers. It stands as a particular window through which it can gain new members, retain those it has, and make people take positive actions.
Variable Data Printing: Improving Member Communication
In the competitive world of health insurance, effective communication is the way to build trust, improve member satisfaction, and drive engagement. Yet, many providers struggle to deliver personalized messages that resonate with their members.
You’ve (Still) Got Mail
Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct mail reported the most significant gains in overall effectiveness when it comes to reaching the target […]
How to Increase Direct Mail Responses with Variable Data Printing
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have […]
5 Myths About Millennials and Mail
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US consumers ages 18 to 34 engage with brands far more extensively than their older counterparts. It’s natural to assume this generation is only susceptible to digital media. It was born and raised on the Internet. […]