by | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are... 
by NextPage | Sep 6, 2018 | Blog, DIRECT MAIL, VARIABLE DATA PRINTING
Personalized content drives response rates up to ten times more by targeting individual consumers, and direct mail remains one of the most responsive communication channels. Knowing this, a personalized direct mail campaign is like the Super Bowl of print marketing.... 
by | Sep 4, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING
You waited for years to find just the right location to start your new business. Now everything is in place, your grand opening is around the corner, but how do you get the word out to everyone in the neighborhood? The solution might be Every Door Direct Mail. Every... 
by | Aug 21, 2018 | Blog, DIRECT MAIL, QR CODES, VARIABLE DATA PRINTING
When we say a mail piece is personalized, you probably interpret that as meaning it has the recipient’s name placed in the copy. With today’s modern printers, variable data printing can be used to personalize content beyond just text. Here are five different ways a... 
by NextPage | Aug 15, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, Marketing
It can be tough to create an effective marketing campaign that cuts through the daily digital clutter. It often means changing strategies, testing new concepts and broaching new messaging territories – all things that you might approach with hesitation. But...