by | Aug 10, 2020 | Blog, CONNECT MAGAZINE, MULTI-CHANNEL MARKETING, STRATEGY
A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right... 
by NextPage | Oct 9, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But... 
by | Sep 18, 2017 | EMAIL MARKETING, INBOUND MARKETING, PRODUCTIVITY
The numbers are in and it’s official – email is still the No. 1 way today’s business executives prefer to communicate. According to HubSpot’s “State of Inbound 2017,” 86 percent say getting pinged electronically is the way to go. The survey, which queried 6,399... 
by | Apr 4, 2017 | EMAIL MARKETING
In 2009, the Wall Street Journal’s Jessica E. Vascellaro stated that “email has had a good run as king of communications. But It’s reign is over.” She assumed like others that services like Facebook, Twitter, Slack, Snapchat, instant... 
by NextPage | Oct 19, 2016 | Blog, EMAIL MARKETING, RETAIL
I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega...