The Hidden Value of Marketing Automation Software
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The Hidden Value of Marketing Automation Software

Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition, marketing campaign automation also creates opportunities for numerous new marketing processes that boost the cost-effectiveness, efficiency and reach of overall marketing...

It’s Not Too Early to Know the Latest Marketing Trends
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It’s Not Too Early to Know the Latest Marketing Trends

Do you feel like you’re constantly playing catch up? If so it’s particularly hard to stay ahead of trends. We can relate; thus the reason we’re posting a 2013 marketing trends piece in late April. Take a breather and read the eight trends projected by Forbes and CIO Network magazines. 8 Marketing Trends Projected for 2013 #1  Businesses will...

Alo Uses QR Code Like a Cracker Jack’s Surprise
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Alo Uses QR Code Like a Cracker Jack’s Surprise

Remember how fun it was as a kid to dig into a box of Cracker Jacks® caramel popcorn and get that treasured prize inside the box? Well history repeats itself with Alo’s Free Music in Every Bottle campaign. Alo, makers of an aloe vera health drink, have a marketing tagline — Goodness From Inside Out ™. ...

Seven Part Nonprofit Multi-Channel Campaign Touches 7 Million Donors
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Seven Part Nonprofit Multi-Channel Campaign Touches 7 Million Donors

Two years ago in April, Seattle’s Union Gospel Mission saw a dramatic drop in donations simultaneously with seeing a dramatic increase in homeless cases. Based on advice from its marketing agency, it learned that the days of single-channel marketing were over. Donors now function in a multi-channel mode. Even if a direct mail acquisition piece is sent...

Quit Pitting Digital against Print – Cross Pollination is the Only Win-Win
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Quit Pitting Digital against Print – Cross Pollination is the Only Win-Win

No customer wants to hear all messages via email; via direct mail; via social; via traditional media. You get the gist. Today’s preferred channels for communication have created new consumer behaviors. And consumers prefer different channels of communication depending on personal preferences. This means to effectively communicate one-on-one with any customer you need print plus digital...

QR Code Lead Future Generations to Content and Historical Information
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QR Code Lead Future Generations to Content and Historical Information

QR Codes® are now being placed on tombstones. There are even smart phone apps that read tombstone QR codes and allow family members to read biographies, see family photo albums and a family tree showing which trunk the deceased resided followed. If your company is currently using QR Codes to take prospects to instant gratification such as a time-sensitive...

Posted by June 21, 2012January 18, 2018
Use QR Codes to Be More Likable
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Use QR Codes to Be More Likable

One of the most powerful social media tools available to marketers today is the Facebook “like” button. The “like” button instantly updates people who have liked you and your business. Now you can more easily accomplish the desirable action of requesting someone to “like” your Facebook page after scanning a QR Code®. It’s a natural...

Posted by June 14, 2012May 29, 2019
The Offering Plate at Churches Turns Digital
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The Offering Plate at Churches Turns Digital

The Da Vinci Code took the world by storm in 2003 grossing $758 million worldwide at the box office. Also seeking higher numbers, churches are turning to QR Codes® in an effort to increase donations and tithing. Do you see the irony in the movie’s star character Robert Langdon being a symbologist and the possible...

Posted by April 12, 2012December 28, 2016
Wine Sales, Weddings, and Other Wonderful Ways to Use QR Codes
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Wine Sales, Weddings, and Other Wonderful Ways to Use QR Codes

Quick response codes (QR Codes®) are making their ways onto new mediums and usages every day that increase interest, engagement, and sales. Take concert ticket sales for instance. A concert merchandiser could run an ad in an entertainment guide, send postcards to patrons who have signed up to follow the band, and in addition they...

Posted by March 29, 2012January 18, 2018
Integrated Marketing and Voice-of-the-Customer
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Integrated Marketing and Voice-of-the-Customer

“Marketing communications” was much easier in the 1990s because the only choices to launch a sales and marketing strategy were television, radio, out-of-door, and print in its many forms. A few alternatives, which fell under the heading of “other,” were not recognized yet as conventional marketing communication, but rather as beta technology for the digital...

Posted by March 14, 2011January 18, 2018