Success with Web-to-Print — Part 3
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Success with Web-to-Print — Part 3

Web-to-print is a great solution for many companies these days, both large and small. This is the final set of tips from a three part series to illustrate some success factors related to web-to-print solutions. Think volume. The front-end dollar signs are often offset, not just by administrative savings, but by incremental price savings driven...

Success with Web-to-Print — Part 2
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Success with Web-to-Print — Part 2

Three more helpful tips to help you succeed with web-to-print technology. This is the second in a three part series that covers helpful tips for companies that are using web-to-print solutions for marketing and document management. Think about pricing, not in terms of individual project cost or per-piece cost, but how the entire solution impacts...

7 Ways you can save money now with a web-to-print solution
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7 Ways you can save money now with a web-to-print solution

Time savings There can be tremendous time saved by using the template-based structure of a web-to-print solution to create, re-size, and repurpose documents. Reduction in fulfillment errors Especially in a high-volume corporate environment, fulfillment is often handled manually, so human error rates can be very high. By moving to an automated system, errors can be...

Is Web to Print the Answer to Your Prayers?
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Is Web to Print the Answer to Your Prayers?

Is managing the print and marketing collateral for your company driving you crazy? How do you think about your printed documents? Design them, contact a print provider, figure out the volume you can afford to print in order to keep the price per piece down, then hope you didn’t order too many? Balance the quality...

Best Practices for Digital Print Marketing: Part 1
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Best Practices for Digital Print Marketing: Part 1

Notice the title of this blog is not digital printing but digital print marketing. Digital printing is simply a technology, while digital print marketing is a strategy to use that technology to run your business better. This series will examine some best practices to help you get the most out of digital print technology. Just...

I’m Just Happy to Make a Contribution
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I’m Just Happy to Make a Contribution

In the 1988 baseball movie Bull Durham, Crash (Kevin Costner) mentors Nuke (Tim Robbins) about what clichés to recite to the media after a big win. Though not the brightest bull in the pin, Nuke, executes beautifully upon pitching his first no-run win in the majors by saying, “I’m just happy to make a contribution and...

Posted by March 13, 2012May 29, 2019
Ten Ways to Decrease Direct Mail Spending
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Ten Ways to Decrease Direct Mail Spending

Create. Implement. Measure. Repeat… At NextPage, everyday we learn from and refine our marketing processes. Our primary goal is to help you make money. Your return on marketing investment has two sides, the cost side and the revenue side. Here are 10 ways to improve both sides of the ROI equation with your direct mail campaigns:...

Posted by August 25, 2011May 29, 2019
Assessment Guide: 10 Questions to Uncover Ways to Increase Marketing Efficiency
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Assessment Guide: 10 Questions to Uncover Ways to Increase Marketing Efficiency

Last Week we discussed the results from a CMO Council Research entitled “Mapping + Tracking: The Optimal Marketing Supply Chain“.  This overview pointed out four key actions marketers could take to Obliterating Obsolescence: Leverage Digital Printing Strategies Cross Functional Collaboration Go-Green to Gain-Green Bringing in the Big Marketing Supply Chain Brains While those are basic strategies any business can...

Posted by July 28, 2011January 18, 2018
What’s your Role in the Marketing Supply Chain?
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What’s your Role in the Marketing Supply Chain?

Research entitled “Mapping + Tracking: The Optimized Marketing Supply Chain” by the CMO Council, depicts a threatening picture of inefficiency and waste in the Marketing Supply Chain. This post summarizes this great research. As marketers seek to provide the timeliest and freshest content to customers and prospects alike, old, over-ordered or un-utilized materials tend to be...

Posted by July 21, 2011May 29, 2019
Is a Marketing Asset Management System Right for My Company?
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Is a Marketing Asset Management System Right for My Company?

Prompted by growing demands from CEO’s and CFO’s for greater accountability, marketers have begun to focus on improving the efficiency of marketing operations.  They now recognize that improving the productivity of marketing operations can be a powerful way to stretch marketing dollars.  The equation is simple.  The dollars saved by improving the efficiency of marketing...

Posted by July 13, 2011February 6, 2017
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