Ring in the New Year by Conducting a Marketing Audit
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Ring in the New Year by Conducting a Marketing Audit

Over lunch my friend described the duress his associates were going through because of a switch from a fixed- to zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each expenditure line item by line item. These are the signs of tighter times...

Posted by December 27, 2011May 29, 2019