Success with Web-to-Print — Part 3
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Success with Web-to-Print — Part 3

Web-to-print is a great solution for many companies these days, both large and small. This is the final set of tips from a three part series to illustrate some success factors related to web-to-print solutions. Think volume. The front-end dollar signs are often offset, not just by administrative savings, but by incremental price savings driven...

Can You Recover from Major Marketing Gaffes?
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Can You Recover from Major Marketing Gaffes?

Political gaffes follow a candidate from one campaign to the next. The campaigns of Romney, Biden, Clinton, Quail and Bush all confirm this. Remember Bush’s premature use of the phrase “Mission Accomplished”, Quail’s misspelling of “potato?” or even Clinton’s more famous situation that isn’t appropriate for this posting. A misspoken word or an entire scandal can take...

Everything You Wished You Knew Before You Built Your CRM Database
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Everything You Wished You Knew Before You Built Your CRM Database

Business databases have moved beyond name, address, city, state and zip. Today’s savvy customer relationship management gurus capture purchase history, lifestyle, lifecycle, and lifespan info that enables them to engage, re-engage, and even dis-engage (that’s a fancy word for fire) customers when necessary. Customer information that goes deep and reveals the lifetime value of that...

Marketing Management & Execution Solutions: So What Do You Call Them?
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Marketing Management & Execution Solutions: So What Do You Call Them?

Marketing Asset Management. Print Automation. Marketing Automation. Communications Portals. Distributed Marketing. Web-To-Print. Confused yet? Wouldn’t it be nice if everything fit in a nice, neat package that is easy to understand and explain?  In the world of marketing communications management, many people would think the above terms all mean the same thing.  I actually think...

Posted by July 26, 2012January 1, 2017
Assessment Guide: 10 Questions to Uncover Ways to Increase Marketing Efficiency
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Assessment Guide: 10 Questions to Uncover Ways to Increase Marketing Efficiency

Last Week we discussed the results from a CMO Council Research entitled “Mapping + Tracking: The Optimal Marketing Supply Chain“.  This overview pointed out four key actions marketers could take to Obliterating Obsolescence: Leverage Digital Printing Strategies Cross Functional Collaboration Go-Green to Gain-Green Bringing in the Big Marketing Supply Chain Brains While those are basic strategies any business can...

Posted by July 28, 2011January 18, 2018
What’s your Role in the Marketing Supply Chain?
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What’s your Role in the Marketing Supply Chain?

Research entitled “Mapping + Tracking: The Optimized Marketing Supply Chain” by the CMO Council, depicts a threatening picture of inefficiency and waste in the Marketing Supply Chain. This post summarizes this great research. As marketers seek to provide the timeliest and freshest content to customers and prospects alike, old, over-ordered or un-utilized materials tend to be...

Posted by July 21, 2011May 29, 2019
Print Procurement: The Lesser Known Facet of Marketing Automation
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Print Procurement: The Lesser Known Facet of Marketing Automation

As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago, but were cut during the height of the recession to reduce marketing budgets.  Contrary to the boom years, most marketers are cost cautious these days when setting up programs.  We are...

Posted by April 27, 2011February 7, 2017
Eliminating Secret Stashes in your Marketing Supply Chain
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Eliminating Secret Stashes in your Marketing Supply Chain

Did you know that 72% of sales and field marketing personnel over-order or stockpile materials? (Yep. That’s right. It’s not a typo.) According to a study by the CMO Council, 59% over-order by 20-25%. These extra materials go straight into the individuals’ secret stash.* Start adding up the costs of the secret stashes in your...

Posted by March 29, 2011May 29, 2019
Recovering Your Marketing Budget with an Optimized Marketing Supply Chain
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Recovering Your Marketing Budget with an Optimized Marketing Supply Chain

There is an epidemic that threatens the Marketing Supply Chain. The CMO Council’s recent report “Mapping + Tracking: The Optimized Marketing Supply Chain” paints a clear picture of inefficiency and waste in marketing operations. As marketers seek to provide the most timely and fresh content to customers and prospects, old, over-ordered or un-utilized marketing and...

Posted by January 27, 2011May 29, 2019
All Aboard! It’s Time to Engineer the Marketing Process
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All Aboard! It’s Time to Engineer the Marketing Process

Throughout the past year, I have attended or presented at a variety of conferences such as the Marketing Profs B2B Marketing Conference, the Integrated Marketing Summit, the DMA’s National Center for Database Marketing conference, and various industry-specific events.  I can say that I am continually impressed by the content and quality of these events.  There...

Posted by January 6, 2011January 18, 2018
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