by NextPage | Feb 21, 2012 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING AUTOMATION
While quantum physics deals with discrete, indivisible units of energy called quanta, marketing programs deal with concrete, divisible units of measurements called metrics. It’s a rabbit hole all folks in marketing need to know how to go down to pull out what they...
by NextPage | Dec 27, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT
Over lunch my friend described the duress his associates were going through because of a switch from a fixed- to zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each...
by NextPage | Oct 18, 2011 | Blog, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Are your marketing messages hot, cold, lukewarm, or 86’d upon receipt? If you don’t know, you probably haven’t been testing. When in doubt that your marketing messages are truly authentic or well received by your customers, do the trusted A/B split. People who A/B...
by NextPage | Jan 18, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
Theoretically, a marketing department should constantly be testing, reviewing their budget, and moving money to the best performing initiatives. Unlike other forms of media, which can prove influence, but are challenged to prove profitability, direct marketing has an...
by NextPage | Jul 6, 2010 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
For the marketing community, social media is the newest, shiniest toy we’ve had in a while, and most of us are rushing to learn how to utilize each new social platform to our advantage. Marketing budgets have begun shifting as well. Of the participants in the 2009...
