5 Reasons Why QR Codes Are Still Relevant and Important
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5 Reasons Why QR Codes Are Still Relevant and Important

QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don’t even need to download an app to scan them anymore, you can do it directly through the...

Posted by April 26, 2017June 10, 2019
Print + Mobile Codes
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Print + Mobile Codes

Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Over the past few years, a number of new technologies have emerged to make print more interactive. Specifically, mobile has become a major player in the more...

Trends Marketing Needs to Stay on top of Due to Data
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Trends Marketing Needs to Stay on top of Due to Data

As a result, more businesses — even small and medium-sized businesses — are turning to solutions that help them harness the power of big data to do everything, from more accurately tracking inventory to listening and engaging in relevant online social conversations. As the data universe continues to grow exponentially, tools are rapidly being developed...

It’s Not Too Early to Know the Latest Marketing Trends
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It’s Not Too Early to Know the Latest Marketing Trends

Do you feel like you’re constantly playing catch up? If so it’s particularly hard to stay ahead of trends. We can relate; thus the reason we’re posting a 2013 marketing trends piece in late April. Take a breather and read the eight trends projected by Forbes and CIO Network magazines. 8 Marketing Trends Projected for 2013 #1  Businesses will...

Study Confirms Direct Mail and Email Remain Preferred Channels
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Study Confirms Direct Mail and Email Remain Preferred Channels

Social and mobile media are fast, popular and fairly inexpensive marketing channels, but your customers say they’re not keen on receiving marketing messages via these channels, according to the latest Marketing-GAP report by UK’s fast-MAP. Results from study reveal why receiving “properly executed” direct mail still brings smiles to recipients and results to your company. According...

U.S. Postal Service Adds Six Programs to Aid and Reward Marketers
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U.S. Postal Service Adds Six Programs to Aid and Reward Marketers

Did you know that the U.S. Postal Service is the only organization in the country that has the manpower, network and capacity to deliver mail to every residence and business in the United States? It is the mega force behind a $900 billion industry that drives commerce and connects every American. Last year alone the...

QR Code Lead Future Generations to Content and Historical Information
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QR Code Lead Future Generations to Content and Historical Information

QR Codes® are now being placed on tombstones. There are even smart phone apps that read tombstone QR codes and allow family members to read biographies, see family photo albums and a family tree showing which trunk the deceased resided followed. If your company is currently using QR Codes to take prospects to instant gratification such as a time-sensitive...

Posted by June 21, 2012January 18, 2018
Catapult Your Direct Marketing with Personalized QR Codes
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Catapult Your Direct Marketing with Personalized QR Codes

It’s not easy being friends with a marketer.  Marketers like to watch television commercials, get mad if the mail is thrown away before they get to see it and hijack their friends’ smartphones to see what new text-based marketing campaigns they have received. Talented marketers are always on the lookout for the next creative idea and never...

Posted by May 25, 2011February 7, 2017
The ABC’s of Mobile Marketing
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The ABC’s of Mobile Marketing

The mobile marketing industry is filled with more than its fair share of TLAs (Three Letter Acronyms). Here’s a quick primer on the shortened vocabulary of mobile marketing. CSC (Common Short Code) A short numeric sequence (4-6 digits) to which text messages can be sent from a mobile phone. Most CSC-powered marketing campaigns prompt mobile...

Posted by May 5, 2011February 6, 2017