NextPage (formerly Mail Print) Expands in Kansas City, MO
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NextPage (formerly Mail Print) Expands in Kansas City, MO

NextPage, formerly Mail Print, a full-service printing and direct marketing company, is nearly doubling its Kansas City, Missouri facility from 40,000 square feet to 70,000 square feet in the Hunt Midwest Subtropolis located in the northeast region of Kansas City. The expansion is designed to support the merger completed earlier this year with Graphic Services Printing...

Are You Using Digital Disruption to Move Your Business Forward?
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Are You Using Digital Disruption to Move Your Business Forward?

In his new book Digital Disruption, James McQuivey, a Forrester principal analyst, explains that technological advances are creating opportunities for more people to meet more customer needs than ever before at lower costs– and that is the essence of digital disruption. While some businesses have been digitally disrupted, the ones listed below have been completely transformed...

Retire Your 1980s Marketing Practices Along Side Your INXS Album
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Retire Your 1980s Marketing Practices Along Side Your INXS Album

The 1980s Australian band, INXS (pronounced “in excess”) has yet to retire though critics plea that they reconsider.  The band’s name summarizes the excesses of that period, which include plenty of waste in the marketing industry — mass mailings, print overruns, static, soon-to-be-tossed collateral pieces, and one-way, non-triggered communication. The spoilage and fallout of living to extremes...

Posted by June 5, 2012February 8, 2021
Print Procurement: The Lesser Known Facet of Marketing Automation
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Print Procurement: The Lesser Known Facet of Marketing Automation

As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago, but were cut during the height of the recession to reduce marketing budgets.  Contrary to the boom years, most marketers are cost cautious these days when setting up programs.  We are...

Posted by April 27, 2011February 8, 2021