by NextPage | Aug 29, 2013 | blog, NEWS
NextPage, formerly Mail Print, a full-service printing and direct marketing company, is nearly doubling its Kansas City, Missouri facility from 40,000 square feet to 70,000 square feet in the Hunt Midwest Subtropolis located in the northeast region of Kansas City. The...
by NextPage | Jun 11, 2013 | blog, MARKETING AUTOMATION
In his new book Digital Disruption, James McQuivey, a Forrester principal analyst, explains that technological advances are creating opportunities for more people to meet more customer needs than ever before at lower costs– and that is the essence of digital...
by NextPage | May 14, 2013 | blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT
Mail Print (now NextPage) earned five AMBIT awards at the Kansas City Direct Marketing Association dinner March 2013 because we know how to generate financially imperative results. We are proud to be a fifth-year, multiple award recipient for generating measurable,...
by NextPage | Jun 5, 2012 | blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
The 1980s Australian band, INXS (pronounced “in excess”) has yet to retire though critics plea that they reconsider. The band’s name summarizes the excesses of that period, which include plenty of waste in the marketing industry — mass mailings, print overruns,...
by NextPage | Apr 27, 2011 | blog, CAMPAIGN MANAGEMENT, MARKETING AUTOMATION, MARKETING MANAGEMENT, VIDEOS
As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago, but were cut during the height of the recession to reduce marketing budgets. Contrary to the boom years, most...
