by | May 10, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING ROI, PERSONALIZATION, PERSONALIZED URLS, STRATEGY
Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response...
by | Apr 24, 2018 | Blog, MULTI-CHANNEL MARKETING
There is considerable anticipation building for the release the movie Avengers: Infinity War. For the first time, the Avengers are teaming up with the Guardians of the Galaxy to stop Thanos from getting all six infinity stones, which would allow him to destroy half...
by Joel | Apr 26, 2017 | DIRECT MAIL, PERSONALIZED URLS, QR CODES
QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don’t even need to download an app to scan them anymore,...
by | Apr 11, 2017 | DIRECT MAIL, DIRECT MARKETING, MARKETING ROI
There is one thing marketing professionals all agree on when it comes to the best way of tracking direct mail response rates to measure your marketing success? There isn’t one. The ‘best’ way to measure your direct marketing campaign success is not the same for any...
by NextPage | Oct 2, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
When writing about an event or sale it is best to convey all the information in a clear and concise manner. Do not make your customers guess. Deadline: Use deadlines as calls to action. People love to procrastinate, so offer incentives for early sign up. You will also...
