How to Merge Email and Direct Mail for Powerful Holiday Marketing
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How to Merge Email and Direct Mail for Powerful Holiday Marketing

For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But choosing one channel over the other could do your business a disservice....

Posted by October 9, 2018May 29, 2019
How to Increase Direct Mail Responses with Variable Data Printing
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How to Increase Direct Mail Responses with Variable Data Printing

Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have...

7 Reasons Why Direct Mail Gets High Response Rates
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7 Reasons Why Direct Mail Gets High Response Rates

Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response rates, especially for specific age demographics. Direct mail...

Posted by May 10, 2018May 10, 2018
My Calls to Action Weren’t Getting Any Action. Here’s How I Fixed Them.
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My Calls to Action Weren’t Getting Any Action. Here’s How I Fixed Them.

I’m not too proud to recognize when I’m wrong. Especially when it’s my boss who points it out. Lately I’ve been so caught up with making sure all my inbound pieces were in place that I forgot to actually look at the pieces. I have calls-to-action, landing pages and forms to direct people to informative...

Posted by July 7, 2017June 11, 2019
7 Ways to Track the Response Rate of Direct Mail
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7 Ways to Track the Response Rate of Direct Mail

The one thing marketing professionals all agree on when it comes to the best way to measure marketing success?  There isn’t one.  The ‘best’ way to measure your direct marketing campaign success is not the same for any two clients or companies.  The ‘best’ way to measure your success is to know what your success...

Posted by April 11, 2017June 10, 2019
5 Benefits of Incorporating a Multi-Channel Marketing Program
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5 Benefits of Incorporating a Multi-Channel Marketing Program

According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Incorporating a multi-channel marketing program can greatly enhance your chances of success, and here are 5 great reasons to get started now: Improved Customer Perception. Customers who...

Posted by February 2, 2017June 10, 2019
5 Secrets to Organizing a Successful Direct Mail Project
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5 Secrets to Organizing a Successful Direct Mail Project

A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these campaigns, we have learned the secrets to a generating a successful and profitable result. A successful...

Posted by January 25, 2017June 10, 2019
4 Ways To Make Big Data Work For You
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4 Ways To Make Big Data Work For You

While big data analytics continue to become more mainstream; many businesses struggle to see how they can apply advanced analytics to their own business models and achieve a sustainable and worthwhile ROI. To help you set your game plan, Pitney Bowes recommends the following best practices for strategic planning around your data and spending: No....

10 Tips for a Higher R.O.I Using VDP for B2B Marketing
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10 Tips for a Higher R.O.I Using VDP for B2B Marketing

Creative Variable Data Printing Services If you are looking to increase response rates and cut costs, we have some creative ideas in which you can use Variable Data Printing. Before saying something like, “We already use data printing services”, ask yourself a few questions – How well is it working for you? Are you receiving...

Quit Making Up Response Rates – Measure the Right Way or Not at All
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Quit Making Up Response Rates – Measure the Right Way or Not at All

Figuring out how well people are responding to your marketing campaigns is vital if you expect to see a positive return on investment from what you spend on advertising. Too many people create large advertising initiatives, involving different types of media, without having the infrastructure to accurately measure the response rates of cross-media marketing campaigns....