by NextPage | Aug 31, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, EMAIL MARKETING, VARIABLE DATA PRINTING
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking,...
by NextPage | Aug 21, 2010 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their...
by NextPage | Jul 21, 2010 | Blog, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
In a recent post from Seth Godin, the influential author and speaker divulges a main difference between direct marketing vs mass marketing. The process of mass marketers and direct marketers are different in how they are creating and scaling their message to reach...