by NextPage | Jan 8, 2013 | Blog, DIRECT MARKETING, QR CODES, VARIABLE DATA PRINTING
If you haven’t read Sabine Lenz’s Printing Impression guest post, “These Business Cards Are Crap,” read it now because she’s created quite a stir. Lenz is the founder of PaperSpecs.com and doesn’t mince words about the cheap, flimsy stock, off center cards she...
by NextPage | Nov 20, 2012 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
With today’s technology, marketers don’t just get to personalize their message; they can personally tailor those messages. The technology is so slick, according to Dave Ward author of Variable Dating Integration – Taking You Wherever You Want to Go, your targeted...
by NextPage | Oct 11, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, FINANCIAL SERVICES
Direct marketing is about driving response. It is about getting your emails or direct mail pieces opened, links clicked, and phones ringing. As you work on your next direct marketing campaign follow these insights to drive your recipient to action. How long is too...
by NextPage | Sep 18, 2012 | Blog, VARIABLE DATA PRINTING
Don Peppers and Martha Rogers began preaching 1:1 marketing for 19 years – the era of Web 1.0. Peppers and Rogers got on the 1:1 soapbox in 1993 with their bestseller, The One to One Future. To speak to your customers 1:1 in the 90s, a company had to do it through...
by NextPage | Aug 30, 2012 | Blog, DIRECT MAIL
Lately I’ve been opening more of the email marketing I’ve been receiving. I look at email in much the same way I look at direct mail. I look for effective call to actions, subject lines, and intro paragraphs. I am constantly looking to see what it is that gets...