ACEP: An Intimate Approach to Membership Marketing
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ACEP: An Intimate Approach to Membership Marketing

In the great health care debate, it is easy to think that all emergency physicians are concerned about the same issues:  ER overcrowding and health care reform legislation, in addition to their ultimate concern, the best way to care for their patients.  But like many associations, the American College of Emergency Physicians (ACEP) has varying expectations from...

Posted by October 12, 2010February 6, 2017
World’s Best Personalized Calendar Returns
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World’s Best Personalized Calendar Returns

I will admit to bragging.  Every two years my company, NextPage, produces what I believe to be the coolest personalized calendar I’ve ever seen.  I am biased.  My staff works diligently for months to come up with neat and clever ways to demonstrate variable data marketing using this calendar.  The result is a functional, personalized...

Posted by October 12, 2010December 28, 2016
Powerful Data-Driven Charts for Mail and Email Marketing
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Powerful Data-Driven Charts for Mail and Email Marketing

Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal.  Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and how you...

Posted by August 31, 2010December 28, 2016
Personalize Your Marketing The Google Way
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Personalize Your Marketing The Google Way

It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google continues to develop...

Posted by August 21, 2010December 31, 2016
Seven “Dullishish” Copywriting Tips for Variable Data Communications
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Seven “Dullishish” Copywriting Tips for Variable Data Communications

“Uestarday I playd my conpudar. It was fun. I had dinar. It was dullishish. Thin I had a popsicol.” – As written by my 5-year-old son in his Kindergarten journal, translated as: “Yesterday I played my computer. It was fun. I had dinner. It was delicious. Then I had a popsicle.” Copywriting for variable data communications is...

Posted by June 29, 2010January 9, 2017
Catalog Marketing Delivered On-Demand: An Interview with Jason Kort
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Catalog Marketing Delivered On-Demand: An Interview with Jason Kort

An effective catalog has been proven to increase sales, both online and offline, by countless sources.  Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come true. Jason Kort, Director of Marketing for Redemption Plus I recently had the chance...

Posted by June 13, 2010January 18, 2018
Using Marketing Automation without Compromising Your Data Warehouse
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Using Marketing Automation without Compromising Your Data Warehouse

There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database allowing for better analysis and use of the data.  This has certainly been the case for improving targeting and segmenting of direct marketing efforts. It has also been a boon to being able to use...

Posted by April 20, 2010January 9, 2017
A Creative’s Guide to Personalized Database Marketing
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A Creative’s Guide to Personalized Database Marketing

Highly-personalized marketing with relevant messaging, images and offers dramatically increases response rates… everyone agrees on this now, right? I mean, we’ve all read the case studies and white papers that prove it. So why isn’t everyone doing it? For one, creating a highly personalized marketing piece requires a creative staff brave enough to reach into...

Posted by March 11, 2010December 31, 2016
Revealing the Direct Marketing Secrets to Double-Digit Response Rates
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Revealing the Direct Marketing Secrets to Double-Digit Response Rates

It’s no secret that my company, Mail Print, works in the casino marketing space providing variable data printing, variable data email and PURLs. Whether you love the gaming industry or hate it, you have to admire some of the forward-thinking ways they employ direct marketing, and specifically the use of their rich customer databases to deploy personalized offers...

Posted by February 8, 2010January 18, 2018