In a continuing effort to practice eco-friendly printing, many businesses are turning away from just using standard paper in their printing and using various print substrates to create their marketing materials. In general, green printing uses eco-friendly materials...
Direct mail marketing is one of the most successful methods of reaching specific customers that a business wants to connect with on a regular basis. Federal banking regulations impact direct mail through the Federal Reserve System which is responsible for regulating...
Non-profit marketing is intended to promote the cause and ideals of the non-profit while also inspiring the recipient of the marketing message to make a donation or volunteer their time. While compelling text can explain more about the organization in greater depth,...
As shown in the title of this section, net zero emissions is an overall print industry goal as it ensures the carbon dioxide produced by humans is removed from the atmosphere via natural means or technological means. We will go into greater detail about how print...
The paper stock that is chosen for printing marketing materials and/or magazines can have an impact on how they are received by the public. Paper thickness gives the printed item a professional look and helps it last longer. Paper weight thickness actually involves...
