Non-profit marketing is intended to promote the cause and ideals of the non-profit while also inspiring the recipient of the marketing message to make a donation or volunteer their time. While compelling text can explain more about the organization in greater depth,...
As shown in the title of this section, net zero emissions is an overall print industry goal as it ensures the carbon dioxide produced by humans is removed from the atmosphere via natural means or technological means. We will go into greater detail about how print...
The paper stock that is chosen for printing marketing materials and/or magazines can have an impact on how they are received by the public. Paper thickness gives the printed item a professional look and helps it last longer. Paper weight thickness actually involves...
While many people often turn to their phones for immediate information, they also like to have a physical item that delivers the information they want at their own pace. Bank magazines provide informative and engaging articles detailing the latest news and trends in...
The environmental impact of traditional direct mail is not something that needs to be ignored by marketers. Some of the side effects on the environment from direct mail printing include trash production, greenhouse gas emissions, and an increase in energy used for...