by Gina Danner | Dec 9, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
It’s December, and kids everywhere are thankful for a much-needed break from school and time with family and friends over the holidays. Before we know it, though, January will come again and college peers everywhere return to class. Whether individuals learn in-person...
by Gina Danner | Dec 2, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
VDP, or Variable Data Printing, is similar to mail merge, but more powerful. Instead of using complex spreadsheets to just add names and addresses to a letter or envelope, VDP creates highly targeted communications through personalized marketing. VDP is helpful to...
by Gina Danner | Nov 25, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
With new technologies and social media leading to a significant increase in digital content, the printing industry struggles to keep up and stay ahead. COVID-19 forced many businesses to shift to work-from-home, further increasing the digital print divide, some might...
by Gina Danner | Nov 18, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Generally speaking, a wide-format printer is any printer with a maximum paper roll width of between 18 and 100 inches, or much larger than standard paper. Unlike other print methods, such as screen printing, wide-format printing is an economical choice for short-run...
by Gina Danner | Nov 11, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Designing booklets, pamphlets, or programs is an involved and detail-oriented process, and even more so when the materials are mass-produced by the thousands. The tedious nature of these complex print projects can make it easy to get stuck on design details and...
by Gina Danner | Nov 4, 2021 | Blog, CONTENT MARKETING, CUSTOMER EXPERIENCE, PRINT
Cyberattacks and leaked information is probably the first thing that comes to mind when you hear the Health Insurance Portability and Accountability Act (HIPAA) has been breached. Designed to ensure that protected health information is secured, HIPAA plays a major...