As colleges and universities face shrinking government funding, the need for effective fundraising strategies has never been greater. For educational institutions seeking to build donor support, research shows the power of relationship-based fundraising. This insight...
Reaching the right audience efficiently and effectively is more critical than ever. While traditional direct mail campaigns continue to play a pivotal role in fundraising and awareness-building efforts, new digital tools such as IP targeting are changing the game. For...
For banks and financial institutions, direct mail remains a successful tool in their marketing mix. Direct mail possesses unique advantages that drive big results. In this article we detail some of the most compelling direct mail statistics that underscore its...
Annual giving campaigns are a cornerstone of many nonprofit organizations’ fundraising efforts. These campaigns provide crucial funding for ongoing operations and special projects, and they often rely on the generosity of repeat donors. To maximize the impact of your...
When it comes to nonprofit management, the question of whether or not to create an organization’s own publication has become increasingly relevant. As nonprofits strive to elevate their visibility, engage with stakeholders, and amplify their message, the concept...
In an era where digital channels seem to dominate the marketing landscape, Direct Mail has emerged as a powerful tool in the nonprofit sector, especially in fundraising efforts. Direct mail offers unique advantages that can significantly elevate nonprofit fundraising...
