by Jennifer Turgeon | Feb 20, 2025 | NON PROFIT
For nonprofit organizations, direct mail remains one of the most effective channels for donor engagement and fundraising. However, postage costs can add up quickly, making it crucial to take advantage of any available savings. The USPS 2025 Mailing Promotions... by Gina Danner | Dec 16, 2024 | Blog, NON PROFIT
Get ready to lace up your running shoes for one of Kansas City’s most beloved annual traditions—the Groundhog Run, hosted by Hunt Midwest SubTropolis in support of Ability KC. This unique event, unlike any other in the region, combines fitness, fun, and philanthropy,... by Jennifer Turgeon | Nov 29, 2024 | NON PROFIT
It’s no secret that nonprofits must adapt to stay relevant and effectively communicate their mission. With increased competition for donor attention and support, understanding the latest nonprofit marketing trends is more critical than ever. Embracing new strategies... by Gina Danner | Nov 1, 2024 | DIRECT MAIL, NON PROFIT, VARIABLE DATA PRINTING
As colleges and universities face shrinking government funding, the need for effective fundraising strategies has never been greater. For educational institutions seeking to build donor support, research shows the power of relationship-based fundraising. This insight... by Jennifer Turgeon | Oct 4, 2024 | NON PROFIT
Reaching the right audience efficiently and effectively is more critical than ever. While traditional direct mail campaigns continue to play a pivotal role in fundraising and awareness-building efforts, new digital tools such as IP targeting are changing the game. For... by Jennifer Turgeon | Aug 15, 2024 | FINANCIAL SERVICES, GREEN PRINTING, HEALTHCARE, INSURANCE SERVICES, Marketing, NON PROFIT
For banks and financial institutions, direct mail remains a successful tool in their marketing mix. Direct mail possesses unique advantages that drive big results. In this article we detail some of the most compelling direct mail statistics that underscore its...
