by NextPage | Mar 8, 2012 | Blog, MULTI-CHANNEL MARKETING, QR CODES
From cars to kids, my QR Code® scanning scavenger hunt this week leaves me more hopeful than last week’s swiping adventure. For the most part, I was taken to a landing page that nurtured me and piqued my interest in a future purchase –- well three out of four times at...
by NextPage | Mar 1, 2012 | Blog, QR CODES
Are you using QR Codes® in your direct mail and promotional materials because you think you should or to thoughtfully engage your prospect on a deeper level? Are you using these two-dimensional codes to engage your prospects on a three-dimensional level or are you...
by NextPage | Sep 8, 2011 | Blog, DIRECT MARKETING, PERSONALIZED URLS, QR CODES, REAL ESTATE, VARIABLE DATA PRINTING
We’ve been talking a lot about QR Codes® It’s because they seem to be the latest and greatest marketing trend. However, few are slow to try it, even when intrigued. So, let’s dive in and explore exactly how they work, especially the personalized capabilities, because...
by NextPage | Jun 20, 2011 | Blog, DIRECT MAIL, QR CODES
Direct mail – such as postcards, letters, brochures, and trans- promo communications – is a perfect medium for incorporating personalized QR Codes. So perfect, in fact, that the United States Postal Service is getting in on the action by offering a discount for...
by NextPage | Jun 8, 2011 | Blog, QR CODES
Personalized QR Codes offer a highly interactive and personal way to interact with your target audience. Strategically, a personalized QR Code is a slightly different experience from pushing a text message to a group of recipients. The QR Code gives the recipient...
by NextPage | May 25, 2011 | Blog, QR CODES
It’s not easy being friends with a marketer. Marketers like to watch television commercials, get mad if the mail is thrown away before they get to see it and hijack their friends’ smartphones to see what new text-based marketing campaigns they have received. Talented...
