by | Mar 13, 2017 | DIRECT MAIL, DIRECT MARKETING, SOCIAL MARKETING
The following is an article on the USPS Delivers website, where you can find great marketing resources including white papers and articles relating to direct mail, omni-channel campaigns, big data, personalization and more. Social media and direct marketing exist in...
by NextPage | Aug 28, 2015 | Blog, CAMPAIGN MANAGEMENT, CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, REAL ESTATE, SALES, SALES STRATEGY, SOCIAL MARKETING
The chairman of Standard and Poor’s Index Committee, David Blitzer, described what the real estate market would look like in 2015 with one word, “Mysterious.” For professionals making their living off of the success of the Real Estate market, this probably wasn’t...
by NextPage | Jul 16, 2015 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, MULTI-CHANNEL MARKETING, SALES, SALES STRATEGY, SOCIAL MARKETING
Amazon Prime Day was’ the shot heard round the world’, what seems to be up for debate, however, is whether or not it was a blank. In case you’re living in a cave (pun intended), check out our summary of Prime Day. Shoppers took to social media early in the day to...
by NextPage | Jun 30, 2015 | Blog, CUSTOMER EXPERIENCE, SOCIAL MARKETING
As we celebrate National Social Media Day, we are ever mindful of those who are not so fortunate; those who mourn this day as a reminder of their failures; and others, who, sadly, are obtusely unaware of its even existence. Creating a road map to Social Media Success...
by NextPage | May 26, 2015 | Blog, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING ROI, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
We discussed in Part 2 of this series the critical role data management now plays in the day to day life of the marketing professional. In Part 3 we delve into the seemingly unlikely marriage of the CIO and the CMO. The ‘always-on’ customer has led to massive...
by NextPage | Mar 27, 2015 | Blog, CONTENT MARKETING, EMAIL MARKETING, MARKETING ROI, SOCIAL MARKETING
A new day is dawning for marketers. It was bound to happen. According to a report by Regalix, marketers are steadily moving away from many traditional search tactics and are becoming increasingly content focused. The “2014 State of Search Marketing Report” shows that...