by NextPage | Dec 5, 2012 | Blog, MULTI-CHANNEL MARKETING
Two countries. One car. When Ford launched its Fiesta sub-compact car last year in Canada and the U.S., which country executed the best marketing campaign? The Canadians built their campaign around the theme, “The Little Car that Could.” The Americans produced...
by NextPage | Aug 14, 2012 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, QR CODES
At 17 Johanna (the daughter of one of our team members) is receiving at least 17 pieces of mail a month. Colleges and universities have her number and want her signature on their enrollment papers. Postcards, letters, self-mailers, and view books are coming in from...
by NextPage | Aug 2, 2012 | DIRECT MARKETING, QR CODES
Thanks to three luxury brands, QR Codes® are officially vogue. Fendi, Ferrari and Ferragamo, are flaunting them in their multi-channel marketing, on their products and in their fashion museums. More importantly they’re doing so with style, finesse, and...
by NextPage | Jul 17, 2012 | MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Marketers wear many hats to design campaigns that earn loyalty, likes, sales, or donations. To start your next project with a zero-based obstacle point of view, think like a great architect. How would Le Corbusier design the rollout? How would Karl Rove remove the...
by NextPage | Jun 27, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
A trade association for hunting enthusiasts and gun manufacturers is helping states ramp up license renewals through direct mail and social media. The National Shooting Sports Foundation (NSSF) gave the New York State Department of Environmental Conservation a $35,000...