by NextPage | Aug 9, 2012 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, REAL ESTATE, VARIABLE DATA PRINTING
Being a leading provider of variable data printing, we find that some of our clients are lagging behind when it comes to having their customer relationship management (CRM) system or database spit-shined and cleaned. Some clients we know have been mailing to the same...
by NextPage | Jul 31, 2012 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING
If you know any one turning 50, you’ve probably heard about the relentless pursuit of their induction into AARP (American Association of Retired Persons). The cost of membership is a mere $16 a year, so it’s hard to fathom the cost effectiveness of sending...
by NextPage | Jun 19, 2012 | Blog, DIRECT MAIL, VARIABLE DATA PRINTING
Variable Data Printing (VDP), a printing method which allows the printed content to change within a single press run, is no longer cutting edge. So if you’re not using it now, then when? With the ability to drive return on investment up to 30 to 40 percent, why not...
by NextPage | May 30, 2012 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
Testing one, two. Simply running an a/b split with all your marketing campaigns can pay dividends in the end. It’s as elementary as a nursery rhyme. To run a split test, you create two or more messages (either with different content or just a different subject line)...
by NextPage | May 8, 2012 | Blog, MARKETING AUTOMATION, VARIABLE DATA PRINTING
To err is human. For the Federal Reserve to err when printing 1.1 billion in redesigned $100 bills led to $110 billion in unusable dollars, which is the equivalent to a tenth of the worldwide U.S. currency. Of course these botch bills can be destroyed over the course...