by NextPage | Apr 3, 2012 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
**This is a re-post from NextPage’s early days of blogging (way back when we were Mail Print!). Our readership has grown quite a bit since then, so we wanted to resurrect an early post. Enjoy! Using the recipient’s name is an easy way to make your direct mail and...
by NextPage | Mar 6, 2012 | Blog, DIRECT MARKETING, PERSONALIZED URLS
If we’ve learned anything in the past few years, it’s to give away information to nurture relationships. E-books, whitepapers, and reports have become a standard carrot on blog and website menus. Any successful company has a content-rich digital presence with a highly...
by NextPage | Feb 21, 2012 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING AUTOMATION
While quantum physics deals with discrete, indivisible units of energy called quanta, marketing programs deal with concrete, divisible units of measurements called metrics. It’s a rabbit hole all folks in marketing need to know how to go down to pull out what they...
by NextPage | Nov 8, 2011 | Blog, DATABASE MARKETING, MARKETING AUTOMATION
In traditional sales, good salespeople watch body language and monitor if the prospect is warming to the product or drawing away. In the digital world, that same salesperson has the same opportunity to watch for hot or cold signs that the prospect is sending through...
by NextPage | Sep 22, 2011 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, INSURANCE SERVICES
Why waste precious marketing dollars sending direct mail or email marketing to your customers weekly when they purchase from you monthly? Not matching your mailing frequency with your customers’ buying frequency makes your messages go from ripe to waste. Companies...