by NextPage | Apr 14, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
“By mixing the message across different media you increase the likelihood that the recipient will see the message,” – Dr. John Leininger, Professor of Graphic Communications, Clemson University This is a guest post by Lorrie Bryan, a writer and public relations...
by NextPage | Apr 6, 2011 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
My wife recently had a scary run-in with a stalker: the website of a local pharmacy. It started innocently enough. She was in the process of creating a first-time account on the site when she was prompted to provide some additional information. Pretty standard...
by NextPage | Mar 23, 2011 | Blog, VARIABLE DATA PRINTING, VIDEOS
Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct...
by NextPage | Mar 14, 2011 | Blog, MULTI-CHANNEL MARKETING
“Marketing communications” was much easier in the 1990s because the only choices to launch a sales and marketing strategy were television, radio, out-of-door, and print in its many forms. A few alternatives, which fell under the heading of “other,” were not recognized...
by NextPage | Mar 8, 2011 | Blog, PERSONALIZED URLS, QR CODES
Ever since PURLs (or Personalized URLs) hit the scene, the integration of offline and online media has become a powerful way to improve direct marketing results. Now, direct mail and email can link to a URL that can be customized to the individual and can be tracked...