Direct Mail Increasing with Automotive Dealers
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Direct Mail Increasing with Automotive Dealers

A recent report from the National Automobile Dealers Association (NADA) indicates that franchised new car dealerships in the US spent 11% of their 2013 advertising budget on direct mail. That figure represents direct mail’s largest portion of a dealership’s ad spend since 1991 and has increased each year since 2010. Automotive dealers depend on their advertising...

Direct Mail Still Strongest Prompt for Donations
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Direct Mail Still Strongest Prompt for Donations

According to the latest survey by global research company, YouGov, direct mail is still the strongest tactic for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans. The November 2013 survey of over 1,150 U.S adults, finds: DIRECT MAIL SOLICITATIONS One-fifth (21%) of...

Tips for Writing Irresistible Direct Marketing Content: Part 5
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Tips for Writing Irresistible Direct Marketing Content: Part 5

We have all experienced bad customer service, so why would you allow your customers to experience the same thing? Keep your customers in the loop by focusing on their needs. The Midas Touch: The best thing to do is level with your customers. Do not create unreachable expectations with your marketing materials. Be truthful to your...

Tips for Writing Irresistible Direct Marketing Content: Part 4
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Tips for Writing Irresistible Direct Marketing Content: Part 4

Beat your competition with a variety of different direct marketing campaigns. Throw static marketing to the wayside. Generic Greetings: DO NOT say “Hello Customer or Greetings Friend.” Variable Data Printing (VDP) offers you the ability to personalize each greeting with your customer’s name and anything else you know about your customer. Include Numbers: Including numbers and symbols...

Tips for Writing Irresistible Direct Marketing Content: Part 3
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Tips for Writing Irresistible Direct Marketing Content: Part 3

If you are going to do something, do it right! We all want to make sure our marketing campaigns hit home with our target audience. Put some potency into your advertising by following these guidelines. Ready Aim, Market: Don’t take shots in the dark with your marketing campaign. Don’t waste your customer’s time by sending them...

Personalized Marketing: What You Need to Know!
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Personalized Marketing: What You Need to Know!

Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a customer desires, but if you...

Quit Making Up Response Rates – Measure the Right Way or Not at All
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Quit Making Up Response Rates – Measure the Right Way or Not at All

Figuring out how well people are responding to your marketing campaigns is vital if you expect to see a positive return on investment from what you spend on advertising. Too many people create large advertising initiatives, involving different types of media, without having the infrastructure to accurately measure the response rates of cross-media marketing campaigns....

Integrate Direct Mail into your Marketing and Increase Response
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Integrate Direct Mail into your Marketing and Increase Response

The growth of modern online marketing and its integration with traditional advertising has created a communications overload, in which the average consumer may hear or see as many as several thousand marketing messages every day. Marketers and business owners looking to overcome this ground noise must develop effective cross-media strategies. Cross-media marketing campaigns use different...

How to Use Direct Mail to Kick Emails Butt
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How to Use Direct Mail to Kick Emails Butt

For years, companies have been capitalizing on the power of print advertising to attract customers in cross-media marketing campaigns. Cross-media marketing helps companies take advantage of the variety of different media formats that are available for modern advertising: of these media components, print media is supreme in many regards. Although email marketing is popular today,...

Get Your Message Across the Right Way – Print that Makes Sense
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Get Your Message Across the Right Way – Print that Makes Sense

You may be questioning your general approach to your print marketing campaigns in light of the fact that there are so many new ways consumers are being bombarded with information. Response rates of cross-media marketing campaigns are proving cross-media is not only successful but measurable meaning you can benefit from print in a traditional way...