How to Increase Direct Mail Responses with Variable Data Printing
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How to Increase Direct Mail Responses with Variable Data Printing

Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have...

Why IP Targeting is The Postman of the Internet [Infographic]
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Why IP Targeting is The Postman of the Internet [Infographic]

Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by the server of website you visit, have played a major role in digital...

Posted by August 22, 2017October 12, 2017
5 Secrets to Organizing a Successful Direct Mail Project
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5 Secrets to Organizing a Successful Direct Mail Project

A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these campaigns, we have learned the secrets to a generating a successful and profitable result. A successful...

Posted by January 25, 2017June 10, 2019
Don’t You Have Better Things To Do?
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Don’t You Have Better Things To Do?

Today’s marketers are pushed to the limit. Between social posting, keyword analysis, data mining, content writing and analytical reporting, there’s just not enough hours in the day. Fortunately, there’s also been many changes in the way that marketing can be done behind the scenes, automatically so that you can do what you do best, which...

Did You Get your IKEA Catalog?
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Did You Get your IKEA Catalog?

With technology moving so fast these days, it is hard to imagine that consumers still flip through catalogs. Well, you better believe it. With the new IKEA opening in Kansas City, it has grabbed ears and eyes nation-wide, and everyone couldn’t wait for their catalog to arrive. Below are some statistics about catalog shopping, but...

Posted by September 11, 2014January 18, 2018
Still The One
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Still The One

Let’s face it, there is a new marketing channel popping up every month it seams like. So why are non-profits sticking to one of the oldest avenues known to marketing? It’s because, direct mail still drives the strongest response rate when asking for donations. See how NextPage helped strengthen a local non-profits’ direct mail program. Download...

Print + Augmented Reality
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Print + Augmented Reality

This is a re-post of a blog that we published earlier this year. We are re-posting because the subject is print plus augmented reality and we are proud to announce that our next edition of Connect Magazine will have an augmented reality experience included! A simple definition for “print plus” is combining print with another channel, creating a form...

Why are Car Dealers Spending MORE on Direct Mail?
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Why are Car Dealers Spending MORE on Direct Mail?

In this digital world, it’s hard to ignore the increase in spending on direct mail among automobile dealers. Among the savviest advertisers around, car dealers have found the least crowded inbox is the mailbox. Check out our marketing minute. If you would like to learn more please contact us or give us a call at 816.459.8404.

From Ads on Stone Tablets to Today’s Cross Channel Messaging
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From Ads on Stone Tablets to Today’s Cross Channel Messaging

Traces of direct marketing are discovered from 1000 B.C. An Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for the return of a runaway slave. Other ancient cultures also experimented with direct marketing by utilizing stone tablets to advertise products when visiting other towns. As you would expect in those ages, information traveled...