by NextPage | May 16, 2013 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
When a Dallas-based advertising agency, VLG, needed to engage prospects, it opted to show off its interactive technology through a sitelet or mini-site. The sitelet used a mock company called Crescent Bluffs to demonstrate the amount of time VLG could engage the...
by NextPage | May 14, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT
Mail Print (now NextPage) earned five AMBIT awards at the Kansas City Direct Marketing Association dinner March 2013 because we know how to generate financially imperative results. We are proud to be a fifth-year, multiple award recipient for generating measurable,...
by NextPage | Apr 23, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING
Other than identifying a known brand name and automatically knowing the size of the company, have you ever thumbed through a publication or web portal, become impressed by a company’s logo or tagline, only to learn that this company wasn’t nearly as large as you...
by NextPage | Apr 16, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
Mail is still first class in the eyes of 73% of consumers in America who still prefer to receive direct mail for brand communications. So despite all the press and pixels that social and email marketing get, direct mail is still tops in the eyes of consumers. Despite...
by NextPage | Apr 2, 2013 | Blog, DATABASE MARKETING, DIRECT MARKETING, Uncategorized
Have you ever felt discouraged by data? Well never again! Today’s marketing is all about reaching your target market in an effective way. Whether that is by email, direct mail or social media, you need to target your communication and personalize it to the individual...