by NextPage | Mar 21, 2013 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT
It’s tempting to skimp on segmenting because of the focus on results. Don’t. In a tight economy, or any economy, casting a bigger net doesn’t mean you’ll bring in more fish. It just means you’ll use more energy and use your resources ineffectively to cast that net....
by NextPage | Mar 12, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, HEALTHCARE
The demographic profile of America is vastly different today than it was in 1980 and certainly 1960. So much so that the shifting demographics of our nation, and many of the traditional assumptions, we often make as marketers lead to off target mailings and results. ...
by NextPage | Mar 7, 2013 | Blog, Uncategorized
The article below is admittedly a personal review of some direct mail I received. I am not privy to the strategies of any of these pieces or the metrics associated with the return on investment for these campaigns. As a direct marketer I know that all that...
by NextPage | Feb 21, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT, SOCIAL MARKETING
When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to their company. While many salespeople are trained to...
by NextPage | Feb 14, 2013 | Blog, DATABASE MARKETING, DIRECT MARKETING, VARIABLE DATA PRINTING
If your business wasn’t part of the early adopters of variable data printing, this blog post is for you. This piece will keep you far from the technical grenades that can burn you if you don’t prepare your database or file correctly for hand off to your variable...